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FreshDirect: Expansion Strategy
- 商品編號：UV3541
- 商品分類：Case
- 長度：14頁
- 出版日期：2004-06-17
- 學門：
The Big Apple has been just the place for a direct home-delivery business like FreshDirect. Now the company wants to use the additional capacity in its meat-processing facility to expand into national competition. The description of the beef supply chain in this case helps students analyze the best way for FreshDirect to take on a "big boy" such as Omaha Steaks and to serve restaurants.