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London Water (A)
In 2013, London Water, the water system of the City of London, Ontario, has run deficits for eight of the past nine years, leading to significant pressure to pull the organization out of the red. The Water Engineering Division manager knows that something needs to change. Overhauling the rate structure is an attractive option; however, myriad political, economic and environmental issues are at play. Moreover, as steward of one of the city’s most important utilities, the manager needs to determine the best course of action, ideally a solution that will work in both the short run and the long run. See supplement case 9B15B010. -
London Water (B)
Supplement to 9B15B009. -
Human Resources, Social Media Policies and the Law in Canada
Social media behaviour and online consumer behaviour is different than much of what takes place offline. Though some legal concepts can be transferred, overall, managing human resources from a digital perspective is a new and complex field, and therefore requires additional skills and knowledge. Social media considerably blurs the line between the personal and the professional. It requires thoughtfulness and tact to navigate this new, murky aspect of human resources. The strongest and most effective social media human resource policy approaches will be those that focus above all on values, such as defining and adhering to a particular brand voice, rather than on details, such as exactly how to respond to a particular situation.