Lonnie Bunch creates the National Museum of African American History and Culture (NMAAHC) with only half the federal support given to the first 17 Smithsonian historical or zoological institutions. Bunch, to borrow from the African American experience of creating "a way out of no way," raised more than the $250 million required in his capital campaign to trigger matching federal funds. In the face of traditional philanthropy that did not support "bricks and mortar" projects and despite racially-tinged patronization of his ideas to market the museum, Bunch, appointed as director of the museum in 2005, saw the museum open to international acclaim in 2016. It became the third most-visited museum in the Smithsonian system.

For nearly 75 years, the Johnson Publishing Company has been the most successful African American magazine publisher. Its flagship Ebony magazine was an iconic coffee table fixture for decades in black households of all classes, making founder John H. Johnson the first African American to make the Forbes 400 list of richest Americans. But the privately held company was now in the hands of his daughter, and it faced the bracing, debilitating winds besetting the entire magazine and newspaper industry. Linda Johnson Rice now had to decide what to do with the company's publications and brands.