The case documents the evolution of Dress Your Home (DYH) into a profitable line of business for Colcerámica. This was a great achievement since, outside of micro-finance businesses, there were very few large companies that had created successful initiatives with the base of the socio-economic pyramid. DYH initially sought to generate positive social effects through a variety of ways. A decade later, the social effects were focused on two proposals: one, on a small scale, to generate labor inclusion for low-income citizens as sales promoters; the other, on a larger scale, to improve the living conditions of thousands of households through their home improvement products. This is the second pedagogical case about the DYH experience. The first one focused on lessons about the logistics needed to reach the "last mile" (case SKS-116 in the HBP case collection).

Cerámicas de Costaragua (CC) began producing ceramic tile in 1953. The founders were interested in forming a vertically integrated chain. During the 1990s, CC suffered the consequences of policies that liberalized the economy and, amidst a decline in sales, it decided to enter into a new unexplored market in the ceramic sector: low-income consumers. Lack of knowledge about the behavior of low-income consumers was a challenge for CC. Therefore, it sought the support of a social leader who knew the inhabitants of low-income sectors. A program called "Remodeling your Home" was launched and the community was actively included. Existing community organizations were responsible for convening and coordinating sales promoters. Two years after the initiative was established, CC expanded to other areas of city and to other cities. Strengthening of the distribution channel with specific adjustments for the low-income populations generated a growth in demand that led to a mid-term sales projection of one million m2 of ceramic tiles per month. To achieve this, Remodeling depended on the vertically integrated value chain of CC, but required a new distribution channel that was suitable for the expanded sales expectations in this market. The case poses three options to achieve the most appropriate distribution of the Elénica products: • The first assigns community organizations the most active role in distribution, putting them in charge of maintaining product inventory in their offices to supply demand for a zone; • The second proposal proposes that CC be the direct distributor of the product from the factory to the consumer's home, maintaining the role of the Elénica Service Centers that the company created in neighborhoods; and • A third option creates larger service centers that function as storage warehouses near consumers.

In 2006, Alpina had processing facilities in Colombia, Ecuador and Venezuela and its products were distributed in 34 countries. With annual sales of nearly $275 million, it was one of the largest private dairy companies in the Andean region. Alpina's social initiatives began early in the organization's history. The founders of the company and the families that were involved in its operations created a work environment in which the needs of stakeholders were a priority. As the company grew, there were changes in its ownership structure. Yet, in 2006, the owners of Alpina, Inc. were still a relatively small number of family investors. With growth there was also an expansion of social initiatives, which were carried out in different areas. Between 2002 and 2006, the Human Resources Department initiated a series of actions to consolidate social responsibility (SR) activities and to achieve greater impact. These efforts fell short when, in 2006, upon implementing a new corporate model, the Executive Committee began to question the purpose and scope of these social activities. The case puts the students in the place of Juan Pablo Fernández who, after three years in the company, was named Vice-President of Marketing. The Executive Committee gave his office the task of preparing a proposal to increase Alpina's social impact and established a limit on the amount of resources available for these activities. The information provided in the case allows the student to study and analyze two paths. One possibility was to expand the activities carried out by the company up until that point, which were aligned to varying degrees with the commercial activities of the company but were generally incorporated into the value chain. This was the path chosen by others in the industry and it would allow the company to tackle different risks and inefficiencies that affected the company's overall performance.

Supplements the (A) case.

Indupalma was managed as a plantation since its creation in 1961. Labor conditions were grim, and labor unrest was at a peak when the general manager of Indupalma was kidnapped by the guerrilla group M-19 in 1977. Highlights the importance of corporate social responsibility.

Supplements the (A1) case.

Indupalma was managed as a plantation during its first 30 years. Labor cooperatives emerged as a response to a financial and governance crisis that led Indupalma to the brink of bankruptcy at the beginning of the 1990s. Workers and peasants formed associations to create autonomous business units (such as cooperatives, microenterprises, and associations), which sold their services to Indupalma. The company invested a great deal of resources in technical and administrative training and in human resource development for associates. The performance of workers improved, and the financial viability of the company was regained. Today, cooperatives face multiple social and economic challenges; the role of Indupalma in facing these challenges (intervention, paternalism, empowerment, or indifference) will put to the test the solidity and true impact of the development process.

Minuto de Dios (MD) is a social service organization that uses alliances for the majority of its projects. Illustrates the creation, development, and full growth of a social enterprise like MD, the leadership of its founder, Eudist Father Rafael Garcia Herreros, and the several types of cross-sector collaborations developed by the organization over time. In its first 40 years, MD built more than 15,000 housing solutions in 17 Colombian cities and more than 40,000 houses in disaster relief projects.

The Twenty-First Century Leaders Program was launched by a group of business leaders from the Presidential Forum of the Chamber of Commerce of Bogota. Ten business leaders and private schools agreed on a common objective: to improve the quality of education in Colombia. Today, 187 public and private schools have allied with 109 businesses in nine cities to strengthen schools as organizations and to benefit more than 100,000 children. The project helps schools to adopt better administrative practices and, since 2001, it has led national forums on the topics of quality in school administration to highlight the experience of schools that have experienced the greatest progress. Besides the topics related to quality, the project is also directed toward policy planning and implementation. Highlights the role played by Meals de Colombia, a frozen foods manufacturer and retailer that has led the program since its beginning.