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Goal Setting for Kudumbashree: A Social-Sector Context
The central objective of the social-sector organization Kudumbashree, in the state of Kerala, in India, was to alleviate poverty in the state by facilitating the formation of income-generating micro-enterprises (MEs) led by women. In February 2024, the executive director at Kudumbashree was considering implementing a goal-setting framework that would align the various stakeholders to common objectives and ensure systematic and accurate collection of information related to various interventions. However, most management goal-setting frameworks were applied to for-profit settings, so he wondered if they would work in the social sector. He was considering the objectives and key results framework, which was increasingly popular and required review of the results in the short term. Would applying this framework to Kudumbashree facilitate ME formation and sustenance?