• More is not always better: Cybage's Growth Strategy by Internal Focus

    Headquartered in Pune, India, Cybage was one of the plethora of players in the Indian software and information technology ("IT") services sector. Nevertheless, Cybage had enjoyed a double-digit growth rate in the past few years, compared to the industry's growth rate of 14.9% in 2011. Could Cybage's growth be attributed to the general expansion of India's knowledge economy, or had Cybage developed a set of capabilities that differentiated the company from its peers and drove the company to expand from a handful of IT practitioners to a company with a global footprint of nearly 4,000 professionals? What were Cybage's differentiators and how did they become the company's core competencies, allowing it to make headway despite competition from top-tier Indian IT companies?
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  • A Sought-After Visa For Entering China's Electronic Payment Market and Strategies Beyond

    Visa's China strategy was challenged by the Chinese monopoly, China UnionPay Company ("CUP"), on all fronts after a few short cooperative years. Visa countered CUP's competitions by scaling the disputes up on the WTO level. What were the implications of Visa's history of monopoly and where would the disputes between two global monopolies lead?
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  • Tencent's Business Model

    Tencent's business development has been nothing short of spectacular given its less-than-two decades of company history. From a handful of tech-oriented entrepreneurs to a Hong Kong-listed company of over 20,000 staff, Tencent's development model was heavily challenged when it launched the e-commerce business in 2006. This case study exemplifies the concept of business models as tools to manage change rather than paradigms for adaptation and imitation.
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  • Samsung Electronics: Managing Innovations in an Economic Downturn

    Samsung Electronics' ambition to go beyond a household brand to become a premium life-style brand through its range of smartphones offers insights into the concept of dynamic capabilities, which drives the management team to stay on course to achieve predictable results. The case illustrates the growth trajectory of a company which has reached a point where growth sustainability becomes a question at the heart of its strategic management.
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