In September 2015, Erika Cheung, a former employee at the private biotechnology company Theranos, must decide if she will blow the whistle on the company’s unethical practices, including inconsistent test results, data manipulation, and mishandling of patient blood samples. She must decide whether to contact the Centers for Medicare & Medicaid Services, an American federal health regulator, with this information. However, she could also face significant legal consequences due to the non-disclosure agreements she signed with Theranos. Personally, Cheung is wrestling with how to act in accordance with her commitment to improving the quality and affordability of health care and working in service of others.
In August 2022, two interns at Miravo Healthcare (Miravo) needed to present a comprehensive marketing plan for Miravo’s over-the-counter (OTC) head lice treatment product, Resultz, to two vice-presidents of the company. Resultz had not been actively advertised in recent years, and the company identified an opportunity to capitalize on an increasing need for head lice products as a result of children returning to school after the COVID-19 pandemic.
In June 2022, Kelvin Van Rijn, owner of The Fritter Shop in London, Ontario, is considering multiple options for the future success of his business. The Fritter Shop had experienced significant growth over its first years in business and had recently relocated to a new production facility. This facility provided approximately 1,500 square feet of unused production space and Van Rijn is wondering how to make the best use of it. Van Rijn’s options include maintaining the status quo, seeking additional franchisees, wholesaling his fritters, selling the business, and exploring co-tenancy.