政大個案中心
  • 登入
  • 政大發行
  • 哈佛發行
  • 毅偉發行
  • 最新消息
  • 個案徵稿
  • 常見問題
學門類別
政大
  • 行銷管理
  • 財務金融保險
  • 策略與國際企業管理
  • 人力資源管理/組織行為
  • 資訊管理
  • 生產與作業管理/供應鏈管理
  • 會計與公司治理
  • 科技管理
  • 企業倫理與社會責任
  • 非營利組織與社會企業管理
  • 組織與經營管理
  • 創業與領導力
  • 其他
哈佛
  • General Management
  • Marketing
  • Entrepreneurship
  • International Business
  • Accounting
  • Finance
  • Operations Management
  • Strategy
  • Human Resource Management
  • Social Enterprise
  • Business Ethics
  • Organizational Behavior
  • Information Technology
  • Negotiation
  • Business & Government Relations
  • Service Management
  • Sales
  • Economics
  • Teaching & the Case Method
毅偉
  • General Management
  • Marketing
  • Entrepreneurship
  • International Business
  • Accounting
  • Finance
  • Operations Management
  • Management Science
  • Information Systems
  • Organizational Behaviour/Leadership
  • Strategy
  • Communications
  • Human Resource Management
  • Sustainability
  • Economics & Public Policy
最新個案
  • Leadership Imperatives in an AI World
  • Vodafone Idea Merger - Unpacking IS Integration Strategies
  • Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
  • Snapchat’s Dilemma: Growth or Financial Sustainability
  • V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
  • Did I Just Cross the Line and Harass a Colleague?
  • Winsol: An Opportunity For Solar Expansion
  • Porsche Drive (B): Vehicle Subscription Strategy
  • Porsche Drive (A) and (B): Student Spreadsheet
  • TNT Assignment: Financial Ratio Code Cracker
  • Electronic Arts: The Blockbuster Strategy

    • Michael A. Roberto
    • Gina M. Carioggia
    • 商品編號:304013
    • 商品分類:Case
    • 長度:21頁
    • 出版日期:2003-09-25
    • 再版日期:2004-02-19
    • 學門:
      • General Management
    Describes the process that the firm employs to allocate resources to new product development projects. Examines whether the firm can sustain its competitive advantage given its existing game design process.
    詳細資料
  • Polycom's Acquisition Process

    • Michael A. Roberto
    • Gina M. Carioggia
    • 商品編號:304040
    • 商品分類:Case
    • 長度:22頁
    • 出版日期:2003-09-15
    • 再版日期:2005-06-02
    • 學門:
      • Entrepreneurship
    Describes the acquisition decision-making process employed at Polycom. Focuses on the potential acquisition of the firm's archrival, Picturetel, in mid-2001.
    詳細資料
  • Mount Everest--1996

    • Michael A. Roberto
    • Gina M. Carioggia
    • 商品編號:303061
    • 商品分類:Case
    • 長度:22頁
    • 出版日期:2002-11-12
    • 再版日期:2003-01-06
    • 學門:
      • Organizational Behavior
    Describes the events that transpired during the May 1996, Mount Everest tragedy. Examines the flawed decisions that climbing teams made before and during the ascent.
    詳細資料
  • Gary Rodkin at Pepsi-Cola North America (B)

    • David A. Thomas
    • Gina M. Carioggia
    • Ayesha Kanji
    • 商品編號:403108
    • 商品分類:Supplement
    • 長度:11頁
    • 出版日期:2002-11-12
    • 再版日期:2004-01-27
    • 學門:
      • Organizational Behavior
    After assuming the position of CEO of Pepsi-Cola North America (PCNA), Gary Rodkin faces organizational problems within PCNA and external friction between PCNA and its largest bottler, the Pepsi Bottling Group. In addition to the challenge of organizational alignment, this case also provides an opportunity to examine effective leadership, reorganization, and brand management in the context of the beverage industry.
    詳細資料
  • Gary Rodkin at Pepsi-Cola North America (B) (Abridged)

    • David A. Thomas
    • Gina M. Carioggia
    • Ayesha Kanji
    • 商品編號:403109
    • 商品分類:Supplement
    • 長度:8頁
    • 出版日期:2002-11-12
    • 再版日期:2004-01-27
    • 學門:
      • Organizational Behavior
    After assuming the position of CEO of Pepsi-Cola North America (PCNA), Gary Rodkin faces organizational problems within PCNA and external friction between PCNA and its largest bottler, the Pepsi Bottling Group. In addition to the challenge of organizational alignment, this case also provides an opportunity to examine effective leadership, reorganization, and brand management in the context of the beverage industry.
    詳細資料
  • Gary Rodkin at Pepsi-Cola North America (A)

    • David A. Thomas
    • Gina M. Carioggia
    • Ayesha Kanji
    • 商品編號:403080
    • 商品分類:Case
    • 長度:19頁
    • 出版日期:2002-10-11
    • 再版日期:2003-07-30
    • 學門:
      • Organizational Behavior
    After assuming the position of CEO of Pepsi-Cola North America (PCNA), Gary Rodkin faces organizational problems within PCNA and external friction between PCNA and its largest bottler, the Pepsi Bottling Group. In addition to the challenge of organizational alignment, this case also provides an opportunity to examine effective leadership, reorganization, and brand management in the context of the beverage industry.
    詳細資料
  • Launching the War on Terrorism

    • Michael A. Roberto
    • Gina M. Carioggia
    • 商品編號:303027
    • 商品分類:Case
    • 長度:23頁
    • 出版日期:2002-08-19
    • 再版日期:2002-10-17
    • 學門:
      • Strategy
    Describes the decision-making process employed by President George W. Bush's War Cabinet in the days following the September 11th terrorist attacks. Examines how the president and his advisers framed the problem, exchanged ideas, generated alternatives, and developed a plan of action.
    詳細資料
  • Federal Reserve Bank of Chicago's Mentoring Program (A)

    • David A. Thomas
    • Gina M. Carioggia
    • 商品編號:403019
    • 商品分類:Case
    • 長度:15頁
    • 出版日期:2002-07-19
    • 學門:
      • Organizational Behavior
    Describes steps taken to implement and manage a successful employee mentoring program at the Federal Reserve Bank of Chicago. A cultural change at the bank provided the context out of which the program grew. The case describes the development of the program, highlighting design principles key to the program's success and its implementation and initial results after nine months. Program manager Amy Rubinstein and executive sponsor Jack Wixted considered how to expand the successful program to include more employees while maintaining the key aspects that contributed to the program's success.
    詳細資料
  • Federal Reserve Bank of Chicago's Mentoring Program (B)

    • David A. Thomas
    • Gina M. Carioggia
    • 商品編號:403020
    • 商品分類:Supplement
    • 長度:5頁
    • 出版日期:2002-07-19
    • 學門:
      • Organizational Behavior
    Supplements the (A) case.
    詳細資料
  • Taking Charge at Dogus Holding (B)

    • Rakesh Khurana
    • Gina M. Carioggia
    • 商品編號:402046
    • 商品分類:Supplement
    • 長度:1頁
    • 出版日期:2002-03-25
    • 學門:
      • Organizational Behavior
    Supplements the (A) case.
    詳細資料
  • Taking Charge at Dogus Holding (A)

    • Rakesh Khurana
    • Gina M. Carioggia
    • Simon Johnson
    • 商品編號:402009
    • 商品分類:Case
    • 長度:23頁
    • 出版日期:2001-11-30
    • 再版日期:2002-04-02
    • 學門:
      • Organizational Behavior
    Describes 37-year-old Ferit Sahenk's challenges in taking over his father's traditionally managed $14 billion Turkish conglomerate in a period of economic instability. Leading the large holding company into the 21st century will require the establishment of a more institutionalized structure as opposed to the highly personal style of Ferit's father as he grew the company over the past 50 years. Addresses issues of how to establish credibility as the company's new leader, how to motivate his board members to participate more in the company decisions, how to manage in a period of increasing international competition and Turkey's political and financial instability, and the complexities of succession in family-owned businesses.
    詳細資料
© 2025 國立政治大學商學院版權所有