S.K. Ko managed Motorola's Penang, Malaysia factory, producing telecommunications components and equipment. As a female manager of a multi-ethnic and labor-intensive plant in Asia, Ko faced a number of challenges. She had already promoted quality circles and quality competitions to meet Motorola's raised standards. Extensive training gave workers the skills to solve problems and to troubleshoot equipment. But Ko was skeptical of empowerment efforts at other Motorola sites that aimed for much greater worker participation in decision making. She thought empowerment inappropriate to the Asian context. She also thought that many operators would have trouble upgrading their skills as the world became more information intensive. Other Southeast Asian nations with lower labor costs were a competitive threat to Penang's labor-intensive processes. She envisioned Penang transformed by the year 2000 into a fully automated manufacturing operation and a design center for all of Motorola's Asian operations.

Motorola's old automative electronics plant in Arcade, outside Buffalo, New York, faced the prospect of closure in the mid-1980s, but leading customers persuaded Motorola to give the plant a second chance. The new plant manager, Dennis Fiehn, recognized that existing practices had to change if the plant was to remain competitive. He pushed for fewer supervisory layers, flexible job boundaries, cross-training, team-based production, and more active problem solving. The move to a modern plant in nearby Elma (1989) coincided with a new corporate-wide push for higher quality and cycle-time goals and more participative management. Soon operators were performing functions previously restricted to supervisors, technicians, and skilled workers. Supervisors, now team leaders, delegated more responsibility and became more like coaches. The plant was now recognized as a strong performer and slated for expansion.

Motorola became a recognized quality leader in large part by becoming a leader in employee education and by encouraging "participative management." Through the Motorola Training and Education Center, later Motorola University, the company invested substantial resources in improving workers' skills and establishing a common language of quality across the corporation to support its ambitious quality improvement goals. Through quality circles, its Total Customer Satisfaction quality competition, and its potentially more far-reaching empowerment initiative, Motorola encouraged its employees to apply their new knowledge and skills in innovative and proactive ways. The growing interest in empowerment raised a number of organizational issues that led many to wonder how best to achieve its stated goals.