• DMI Finance: Preserving Its Competitive Edge in Digital Lending

    DMI Finance (DMI) was formed and registered as a non-banking financial company in 2008. The enterprise utilized a technology-driven process comprising application programming interface (API); algorithms; and data points captured using Aadhaar, a unique identification assigned to Indian residents, to disburse loans to individuals and firms. As a digital lender, DMI initially operated in personal loans, SME loans, and housing finance. After 2018, it shifted focus to the digital consumer portfolio. Despite growing revenues, in March 2024 DMI was facing challenges from existing and new players, and the co-founder sensed it was time to decide on a strategic change. To better serve its customers, should DMI add a new business model or should it continue with the existing one? How could it maintain its competitive advantage in a fast-changing industry?
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  • Casing Petrochemicals Limited: Reviving Growth in Turbulent Times

    Casing Petrochemicals was a leading importer of Petroleum Derivatives (such as Base Oil), Chemicals and Refrigerants in India. With 90% of the firm's revenue and profits contributed by the Petroleum Business, the other businesses were secondary in nature. The firm through procurement contracts with refineries in Southeast Asia and the Middle East imported base oil and then sold in bulk to institutional buyers across various industries such as automobiles, steel, and consumer companies. . Covid cases had begun to rise again and Indian states had already declared lockdowns. With Crude Oil prices also expected to remain volatile, the future of the firm was at stake.
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