Terranola is a wildly successful company with a market cap of $8.1 billion. Its product, the Express granola-bar-making machine, is on kitchen counters across North America, and market analysts suggest that household penetration of Express machines could triple. Then Jeremiah Hughes, a well-known hedge fund manager and short-seller, starts making public comments suggesting that the company is overrated. Its managers debate how best to respond. This fictional case study is written by Suraj Srinivasan and features expert commentary by Guy Gresham and Dan Mahoney.
Terranola is a wildly successful company with a market cap of $8.1 billion. Its product, the Express granola-bar-making machine, is on kitchen counters across North America, and market analysts suggest that household penetration of Express machines could triple. Then Jeremiah Hughes, a well-known hedge fund manager and short-seller, starts making public comments suggesting that the company is overrated. Its managers debate how best to respond. This fictional case study is written by Suraj Srinivasan and features expert commentary by Guy Gresham and Dan Mahoney.