On July 3, 2018, the president of AIESEC in Lebanon was pacing around the lobby of the conference venue before the morning plenary session. As one of the world’s largest youth-run organizations, AIESEC developed the youth of the world by sending them on cross-cultural exchange programs. The Lebanon chapter of AIESEC was established in 2011 and grew steadily in its early stages, until it began struggling with commitment and motivation problems at the leadership level, which spilled over to its members. Members who were once attracted by the promise of personal and professional development were leaving the inactive organization, which was no longer contributing to their growth. Lack of motivation and volunteer turnover were also causing a shortage of leadership candidates in the organization’s pipeline, which was having a serious impact on the long-term sustainability of AIESEC in Lebanon. From this conference session, the president of AIESEC in Lebanon hoped to address two main questions: How could member’s commitment be improved at AIESEC in Lebanon? What processes could be put in place to track the volunteer management changes?

On July 3, 2018, the president of AIESEC in Lebanon was pacing around the lobby of the conference venue before the morning plenary session. As one of the world's largest youth-run organizations, AIESEC developed the youth of the world by sending them on cross-cultural exchange programs. The Lebanon chapter of AIESEC was established in 2011 and grew steadily in its early stages, until it began struggling with commitment and motivation problems at the leadership level, which spilled over to its members. Members who were once attracted by the promise of personal and professional development were leaving the inactive organization, which was no longer contributing to their growth. Lack of motivation and volunteer turnover were also causing a shortage of leadership candidates in the organization's pipeline, which was having a serious impact on the long-term sustainability of AIESEC in Lebanon. From this conference session, the president of AIESEC in Lebanon hoped to address two main questions: How could member's commitment be improved at AIESEC in Lebanon? What processes could be put in place to track the volunteer management changes?

Souk el Tayeb, Lebanon’s first weekly farmers’ market, and Tawlet, a farmers’ restaurant — the former adopting the legal structure of an NGO and the latter being an income-generating company — were joined by one vision to “celebrate food and traditions that unite communities and support small-scale farmers and producers and a culture of sustainable agriculture.” Souk el Tayeb’s founder, Kamal Mouzawak, first launched Souk el Tayeb in May 2004 in Beirut, Lebanon. The idea was to create a communal space for farmers across the country to sell their organic produce and products. The overarching vision was to create a platform that joined different people celebrating food, culture, and traditions and promoted and supported the agricultural sector in Lebanon. Mouzawak and his business partner were in the process of brainstorming ways to grow the impact of their business without compromising quality standards, all while meeting the ever-looming challenge of financial sustainability.

Souk el Tayeb, the farmers' market, and Tawlet, the farmers' kitchen are two legal entities, the former adopting the legal structure of an NGO and the latter, an income generating company, joined by one vision namely to "celebrate food and traditions that unite communities and support small-scale farmers and producers and a culture of sustainable agriculture." Souk el Tayeb founder, Kamal Mouzawak, first launched Souk el Tayeb, a farmer's market, in May 2004 in Beirut, Lebanon. The idea was to create a communal space for farmers across the country to sell their organic produce and products. The over-arching vision was to create a platform that joined different people celebrating food, culture and traditions and in parallel promoting and supporting the agricultural sector in Lebanon. Mouzawak and his business partner were in the process of brainstorming ways to scale the impact of their social business while not compromising quality standards and meeting the ever looming challenge of financial sustainability.