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How to Build An Uncertainty Advantage
Managing uncertainty has always been part of the executive challenge. But the global pandemic upped the ante significantly: Rarely have leaders been forced to tackle volatility in so many areas all at once. The COVID-19 crisis has underscored just how interconnected people, markets and events have become. The authors-consultants at the Boston Consulting Group-argue that to gain uncertainty advantage, companies need to get better at three things: detecting signals, acting on them and building practices that foster resilience. In the end they show that by tracking signals, visualizing what the world might look like three or five years down the line and imagining what it will take to win in that future, organizations can take uncertainty from a scary abstraction to a practice that energizes their workforce and reshapes performance for years to come.