This case explores the downfall of a century-old family-owned and managed firm in Taiwan called Tatung. It follows its history from a construction company firm with large land holdings in Northern Taiwan to one of the most well-known makers of electronic appliances. The founder, Shang-Zhi Lin, was a visionary, and from the end of WW1 to the end of WW2 built a solid manufacturing company and established an educational institute to train the company's engineers. His son, TS Lin, transformed Tatung during the post-WW2 boom into a conglomerate, helping forge Taiwan as an economic powerhouse. It was one of the first Taiwanese companies to be listed on the stock exchange. However, Tatung's fortunes dimmed in the third generation as corruption went unchecked, leading to disgrace and the company's demise.

This case is about the decision-making process that led André and Rosalie Hoffmann to establish InTent, a non-governmental organization that forges action-based partnerships that fight for sustainable solutions for business, people and planet. The InTent platform now counts 29 partners that include notable NGOs like the WWF, the United Nations Convention to Combat Desertification, the Club of Rome, and the Nature Positive Initiative. Also prominent within the InTent community are academic organizations like INSEAD's Hoffmann Institute that sponsor programmes to accelerate nature-positive change. In partnership with the SDG Tent, InTent makes their voices heard at major events, including one of the most closely watched gatherings of world leaders, the annual World Economic Forum in Davos.