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  • Launching and Marketing a Private Hospital in Hong Kong: CUHK Medical Centre

    • David Barrett
    • Hong Fung
    • Pong Yuen Howard Lam
    • Hang Yee Rosette Leung
    • Jacky Wing Kin Tang
    • 商品編號:W33642
    • 商品分類:Case
    • 長度:19頁
    • 出版日期:2023-09-06
    • 學門:
      • Entrepreneurship
    Opened in January 2021, the medical centre of the Chinese University of Hong Kong (CUHK), CUHK Medical Centre (CUMC), was a non-profit teaching hospital wholly owned by the university. In December 2022, Professor Hong Fung, the executive director and chief executive officer, knew that the CUMC board of directors would soon be asking how he was going to ensure that the privately operated CUMC would remain financially sustainable while still achieving its mission and vision-offering quality healthcare services at affordable and transparent package prices-and returning all surpluses from healthcare services to the hospital to support its future development and the CUHK Faculty of Medicine's research and teaching.
    詳細資料
  • Launching and Marketing a Private Hospital in Hong Kong: CUHK Medical Centre

    • David Barrett
    • Hong Fung
    • Pong Yuen Howard Lam
    • Hang Yee Rosette Leung
    • Jacky Wing Kin Tang
    • 商品編號:W33642
    • 商品分類:Case (Field)
    • 長度:19頁
    • 出版日期:2023-07-09
    • 學門:
      • Entrepreneurship
      • Marketing
    Opened in January 2021, the medical centre of the Chinese University of Hong Kong (CUHK), CUHK Medical Centre (CUMC), was a non-profit teaching hospital wholly owned by the university. In December 2022, Professor Hong Fung, the executive director and chief executive officer, knew that the CUMC board of directors would soon be asking how he was going to ensure that the privately operated CUMC would remain financially sustainable while still achieving its mission and vision—offering quality healthcare services at affordable and transparent package prices—and returning all surpluses from healthcare services to the hospital to support its future development and the CUHK Faculty of Medicine’s research and teaching.
    詳細資料
  • CUHK Medical Centre: Establishing a Logistics Services System

    • Waiman Cheung
    • Hong Fung
    • Hugh Thomas
    • Keith Chi Ho Wong
    • 商品編號:W25013
    • 商品分類:Case (Field)
    • 長度:18頁
    • 出版日期:2021-08-26
    • 學門:
      • Information Systems
      • Operations Management
    The chief executive officer (CEO) of the soon-to-be completed CUHK Medical Centre Ltd. (CUMC) in Hong Kong must make a decision regarding health care logistics services. The hospital’s tender board is scheduled to meet in June 2019, and the CEO must recommend whether the logistics services needed by the hospital should be provided internally or by a third-party logistics (3PL) provider, and, if a 3PL provider, which provider should be awarded the business.
    詳細資料
  • CUHK Medical Centre: Establishing a Logistics Services System

    • Waiman Cheung
    • Hong Fung
    • Hugh Thomas
    • Keith Chi-ho Wong
    • 商品編號:W25013
    • 商品分類:Case
    • 長度:18頁
    • 出版日期:2021-08-26
    • 學門:
      • Operations Management
    The chief executive officer (CEO) of the soon-to-be completed CUHK Medical Centre Ltd. (CUMC) in Hong Kong must make a decision regarding health care logistics services. The hospital's tender board is scheduled to meet in June 2019, and the CEO must recommend whether the logistics services needed by the hospital should be provided internally or by a third-party logistics (3PL) provider, and, if a 3PL provider, which provider should be awarded the business.
    詳細資料
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