• Hema in China: Is Alibaba Ahead of Amazon in Retailing?

    The case describes the dynamics and potential transition of grocery shopping into New Retail concept - a term introduced by Jack Ma and projected to disrupt the way retail industry is working now. The Case discusses and hints that there might be a different game Alibaba and Amazon are playing when merging online and offline shopping and creating a new customer experience with their respective HeMa and AmazonGo initiatives. The hype around the concept with likes of Starbucks and Zara trying to create strategic partnerships with Alibaba for creating the New Retail format suggest that there is a bigger picture involved. The Case highlights the difference in the resources and capabilities utilized by the New Retail players and the traditional brick and mortar retailers, such as Wall Mart, Carrefour and others and suggests that the wholistic "ecosystem" approach might bring a different flavour to the traditionally low margin industry through leveraging the payment system and creating a last mile delivery platform for further growth.
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  • Chinese Children Adoption International: Maintaining Sustainable Development of Non-Profit Agency

    US-based Chinese Children Adoption International (CCAI), founded in 1992, was the world's largest agency dedicated to providing adoption services to abandoned children living in Chinese social welfare institutions. By 2017, CCAI had found permanent homes in the United States for more than 12,000 orphaned children and children with disabilities. However, the economic, social, legal, and political environments in China were changing. The number of abandoned children in the Chinese mainland was gradually decreasing, while the number of children with disabilities seeking a foreign adoption was constantly increasing. The founders were determined to apply their experiences, resources, and influence to charitable work, while continuing to pursue the cause of international adoptions. What should they do to help maintain CCAI’s sustainable development?
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  • Chinese Children Adoption International: Maintaining Sustainable Development of Non-Profit Agency

    US-based Chinese Children Adoption International (CCAI), founded in 1992, was the world's largest agency dedicated to providing adoption services to abandoned children living in Chinese social welfare institutions. By 2017, CCAI had found permanent homes in the United States for more than 12,000 orphaned children and children with disabilities. However, the economic, social, legal, and political environments in China were changing. The number of abandoned children in the Chinese mainland was gradually decreasing, while the number of children with disabilities seeking a foreign adoption was constantly increasing. The founders were determined to apply their experiences, resources, and influence to charitable work, while continuing to pursue the cause of international adoptions. What should they do to help maintain CCAI's sustainable development?
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  • Orpea’s European-Based Nursing Facilities: Expanding to China

    Founded in 1989, Orpea Group (Orpea) was a French nursing care company that had successfully expanded into 10 European countries with a network of about 700 facilities. In early 2016, Orpea opened its first establishment in Asia in the Chinese city of Nanjing. Seeing an increased demand for elderly care in China, the Nanjing government encouraged the company. However, Orpea was facing several challenges, including cultural and legal differences between China and Europe, as well as competition with local companies. Orpea needed to determine how best to test the company’s Nanjing facility in the Chinese market and whether or not to pursue further expansion in China.
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  • Orpea's European-Based Nursing Facilities: Expanding to China

    Founded in 1989, Orpea Group (Orpea) was a French nursing care company that had successfully expanded into 10 European countries with a network of about 700 facilities. In early 2016, Orpea opened its first establishment in Asia in the Chinese city of Nanjing. Seeing an increased demand for elderly care in China, the Nanjing government encouraged the company. However, Orpea was facing several challenges, including cultural and legal differences between China and Europe, as well as competition with local companies. Orpea needed to determine how best to test the company's Nanjing facility in the Chinese market and whether or not to pursue further expansion in China.
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  • R3: Putting the 'Fin' Back to FinTech

    The case focuses on blockchain (and distributed ledger technology or DLT) - a 'hot' area of fintech - and on R3 as a fintech consortium that includes some of the world's largest banks, financial institutions and regulators. R3 started out as a family office in 2014 and evolved into a fintech company focused on the application of distributed ledger technology (DLT). Within three short years it had built a global consortium of 80 members from the financial services industry, including Barclays, J.P. Morgan, Commonwealth Bank of Australia and UBS. The consortium's efforts resulted in an open-source DLT called Corda, geared towards handling increasingly complex transactions and regulatory oversight. Although Corda was inspired by blockchain, R3 did not view it as a blockchain product. In May 2017, R3's Series A raised US$107 million in funding to continue the development and implementation of Corda and expand its Lab & Research Center. Barely a year later, speculation arose that R3 was exploring an IPO.
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  • A Tale of Two "Orientals": Lessons from Short Selling Attacks

    The case focuses on the main issues faced by two US-listed Chinese companies - Orient Paper (NYSE MKT: ONP) and New Oriental Education and Technology Group (NYSE: EDU) - when they were attacked by Muddy Waters, LLC. Interestingly, the seemingly similar responses of the two "Orientals" resulted in widely disparate outcomes, offering lessons to emerging market firms eager to embrace the global capital markets. The case aims to help students understand the mechanism of short selling in the context of "bear" attacks, and expose the problems that attract short sellers' attention, as well as the actions companies can take to deal with them. It also explains the normative role that short selling plays in the market: to discipline corporate behaviour and improve market efficiency.
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  • The Globalization of the Renminbi: Feeling the Stones on the River Bed

    China represents a significant share of global foreign direct investment but its currency comprises a mere 1.5% of all global foreign exchange transactions. This case describes the measures introduced by the Chinese government to promote the use of the renminbi (RMB) in cross-border trade, financing and other internationalization initiatives, as well as the associated challenges.
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  • Peking University People's Hospital: An IT-Led Upgrading in the New Healthcare Reform

    In 2006, Dr. WANG Shan was appointed as the president of Peking University People's Hospital (hereafter referred to as "PKUPH"), a large class 3A public hospital in China. Prior to his appointment, PKUPH had experienced three consecutive years of financial losses due to poor internal management. No standard operating procedure was established to prescribe the level of activity expected from each responsible person or decision units, and the amount of resources that a responsible party should use in achieving that level of activity. No formal management control systems were installed to collect, process, analyse accounting (particularly cost-related) information and provide timely feedback to the management. As a result, actual costs significantly exceeded budget. Loopholes in the system stemming from loose monitoring and control gave rise to severe agency problems. To turn the situation around, WANG Shan launched an IT-led management reform. By 2012, the reform has yielded significant and positive results. Annual revenues and profits increased significantly. Management and operational efficiency was also significantly enhanced. This case is intended to demonstrate how an institutionally complex organization (particularly hospitals) can overcome institutional challenges and upgrade management with an IT-oriented strategy.
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  • Ningbo FOTILE Kitchen Ware Co., Ltd.

    Since 2008, FOTILE has actively introduced philosophies of the traditional Chinese culture - such as benevolence, justice, courtesy, wisdom and faith - into its management, which it believes to compensate for deficiencies in western management concepts and creates a new Chinese enterprise management model. FOTILE's attempts are controversial and evoke intense discussions and reflections. The core question for class discussion is whether its philosophy is sustainable and applicable to modern enterprises generally in China? How can one integrate the western management philosophy with traditional Oriental culture? Is it really possible? This case can be used in MBA, EDP, EMBA Organizational Behavior and Corporate Culture courses. It supports a 60-90-minute class discussion. The case describes how FOTILE developed its Confucian culture-based management model in a world of market competition. It first introduces the company's background, including its startup and development processes. It next describes the transformation of FOTILE's management model from western philosophy to one based on traditional Oriental concepts. It then shows how Confucianism is applied in FOTILE's management. In particular, it describes the applications of Confucianism in FOTILE's HR management and performance evaluation.
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  • ChemChina

    ChemChina is China's largest basic chemical manufacturing firm. It was included in Fortune Global 500 in 2011 and 2012, ranked No. 475 and 402. Its sales revenue in 2011 was 179 billion yuan, and profit was 600 million yuan. The year-end total assets were 254.2 billion yuan. The major products of ChemChina are basic chemicals, new chemical materials, oil processing & refining products, agrochemicals, rubber products, and chemical equipment. The company has106 subordinate enterprises. Its production and R&D bases are located in 140 countries and regions all over the world. Looking retrospectively, ChemChina has been a rapidly growing enterprise and is one of a small number of Chinese enterprises founded after the economic reform and rapidly growing to enter the Fortune Global 500 in 20 years. The development history of ChemChina from nothing to a world giant as well as its strategic measures taken during the process are both characterized by the unique features of itself and deeply stamped with those of the era, reflecting the constantly changing environment faced by the Chinese enterprises in the economic transition years and the strategic movements taken creatively by the Chinese local enterprises to adapt to the environment.Unquestionably, ChemChina is a representative of "big but less strong" companies, lagging far behind the world leading chemical giants in terms of technology and management. Nevertheless, its historical development to become a Fortune Global 500 giant and a leading chemical enterprise in China in less than 30 years is sufficient to motivate us to study its unique history, current reality and future. Today, ChemChina confronts the tasks of internal integration and dealing with financial stringency. New opportunities exist, particularly as Blackstone has became a strategic partner of BlueStar.
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  • Beyondsoft Co., Ltd. B

    The case "Beyondsoft Co., Ltd. (A)" completed in early 2010 described the strategic path of Beyondsoft over its history of more than 10 years since its foundation in 1995, containing its major business lines and the relations with the major customers at that time, the market environment faced by the company, competitive power of major rivalry players and Beyondsoft's own resources and capabilities, as well as the future objectives set by President Ben Wang for the company. The focus was put on the development strategy Beyondsoft should choose in the next 3-5 years, given its actual external business environment and internal business conditions. This case is an extension of case (A), focusing on the strategic path of Beyondsoft during 2010-2011, the market environment at the new historical moment faced by the company in early 2012, when Beyondsoft did its IPO, including the situations of major competitors and Beyondsoft's own resources and capabilities, as well as its bushiness adjustments and future objectives designed by Ben Wang and his top management team.
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  • Beyondsoft IPO A

    Beyondsoft, a leading software outsourcing enterprises in China, began to make preparations for its overseas listing in 2004, including establishing a red-chip structure needed by overseas listing and introducing overseas institutional investors. However, a global financial crisis broke out when Beyondsoft was going to submit its listing application to the U.S. Securities and Exchange Commission in 2007. As a result, Beyondsoft had no choice but to temporarily shelve the listing plan and to wholeheartedly cope with the sudden crisis. Only after Beyondsoft showed steady performance and cash flow in 2009 did its listing was put on agenda again. However, the U.S. capital market was no longer as booming as it had been in the past after the peak of the crisis, making it difficult to reopen a window for the listing in the U.S. To wait patiently, looking forward to the next boom in the U.S. capital market to come soon, or to turn to other overseas markets or resolutely give up the overseas listing plan and go back to the domestic A-share market? Beyondsoft President Ben Wang fell into repeated comparisons and options. Finally, Beyondsoft chose to return to the domestic A-share market and was successfully listed at the SME board of the Shenzhen Stock Exchange on January 6, 2012. The cases of Beyondsoft IPO include part (A) and part (B). (A) is used mainly for classroom discussion and (B) is an after-class reference for students
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  • Beyondsoft IPO B

    Supplement for case TU0032
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  • Qingdao TGOOD Electric Corporation

    Founded in 2004, TGOOD is now the largest specialized developer and producer of cubicle-type transformation and distribution equipment in China, with the main products of outdoor cubicle-type power equipment supplemented by indoor switchgear cabinets, offered mainly to the railways, coal-mining and power industries. In 2001, TGOOD president Yu Dexiang led a dozen of his young colleagues to resign from state-owned enterprises and dive into the market. By 2011, by riding on the huge wave of China's railway construction and struggling arduously, TGOOD has developed from an unknown business of 20 people and RMB 8 million assets into a growing enterprise with net assets of over RMB 1.1 billion, annual operating revenue of over RMB 600 million, and employment of around 1,000. In September 2009, TGOOD became the first company in China to trade on the Shenzhen Stock Exchange GEM. At the same time, Yu Dexiang has crafted in his special way a cohesive and complementary entrepreneurial team and core employee team. In 2011, due to the stepping-down of railway minister Liu Zhijun for corruption reasons and the severe HSR accident happened in June 2011, China slowed down its railway construction, causing a great setback to TGOOD's development. This case was written at a time that TGOOD was starting to readjust its industrial structure and Yu Dexiang was pondering about the strategic directions of the company's "second starting-up" and the new task of team building.
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  • The In-House Bank of Roche: "We Innovate Corporate Treasury"

    Until 2002, Roche's treasury activities were decentralized. Then a number of external factors resulted in the multinational company recording a loss of CHF5,192 million. Determined to build a more robust centralized treasury system, Roche conceptualized and implemented an in-house bank (IHB) coupled with cash pooling from its affiliates worldwide.
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  • The Financial Globalization of Lenovo

    This case explains how Lenovo succeeded in achieving its goals of financial globalization. This was largely accomplished through the combination of its corporate treasury centre and a re-invoicing structure. Lenovo's experience would be of special interest to both emerging market companies pursuing globalization strategies and multinational corporations interested in developing market businesses.
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  • CSCEC: Transformation and Development

    In 2001, CSCEC, the largest residential building constructor in China, greeted its new General Manager, Wenjie Sun, who was the President of China Overseas, a Hong Kong-listed subsidiary of CSCEC. In the following 9 years, Sun strived to advance the transformation and development of CSCEC, making it a highly competitive company from one of bureaucratic in nature, listed in Shanghai Exchange of Share A, and enter the echelon of Fortune 500. In 2010, Sun retired at the age of 64, and Jun Yi, Sun's close associate, took over the top position. Immediately after Yi's succession, he made all efforts to push the transformation and development of CSCEC in a new era. Yi embraced the hope that CSCEC would be further upgraded in the following 5 or 10 years in his tenure. He started to make adjustments in regard to the corporation's strategic goals and developing path, its business structure and mix, its business models, internal management controls, etc. CSCEC's own operation conditions had changed greatly compared to that 10 years ago, so did its external business environment. Faced with these circumstances, Yi was pondering over such questions: Were the series of strategic measures taken by CSCEC appropriate? What new measures should be taken in the next step?
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  • Tyco International: Corporate Liquidity Crisis and Treasury Restructuring

    In 2002, Tyco International experienced a corporate crisis which put the conglomerate in danger of bankruptcy. The case follows how the company succesfully tackled a short-term liquidity crisis as well as the steps taken to establish a global treasury management structure to position Tyco going forward.
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  • Beyondsoft Co., Ltd. (A)

    In the past two decades, along with China's rapidly growing economy and its integration into the world economic system, the Chinese software outsourcing industry has also risen from zero to being fairly significant in the world IT market. It is currently growing much faster than the world market. Beyondsoft Co. Ltd., established in 1995, is a leading company in China's software outsourcing industry. This case poses challenges for future development, post the world financial turmoil of 2008-2009.
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