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Merck: Operating Science-Based Business
- 商品編號：612082
- 商品分類：Case
- 長度：13頁
- 出版日期：2012-04-23
- 再版日期：2012-05-09
- 學門：
  - Operations Management
Merck is known for its commitment to investing in basic R&D. Are Merck's long-term investments justifiable when the firm faces extreme earnings pressure?

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Merck: Investing in Science-Based Business (Abridged)
- Ananth Raman
- Inga Maurer
- 商品編號：611027
- 商品分類：Case
- 長度：5頁
- 出版日期：2010-09-24
- 學門：
  - Operations Management
Ray Gilmartin faces a dilemma. His company's credibility has been damaged by the recent withdrawal of Vioxx, a multi-billion dollar drug. Moreover, the withdrawal of Vioxx would imply that Merck would fail to meet analysts' earnings expectations for 2005 unless Gilmartin cuts the R&D budget. Cutting the budget might hurt morale and productivity in Merck labs.

詳細資料