The Volkswagen Group (VW Group) unveiled its vision, “NEW AUTO – Mobility for generations to come,” in 2021, setting the goal of becoming a prominent provider of sustainable mobility by focusing on e-mobility, digitalization, and autonomous driving, while prioritizing environmental, social, and governance factors, regional markets, and effective financing for the transformation. As of 2024, the VW Group had recognized the potential of generative artificial intelligence (AI) in the automotive industry, particularly in areas such as manufacturing, autonomous vehicles, and data analytics. Despite the promise of AI, challenges surrounding governance, compliance, transparency, and talent management needed to be effectively addressed for successful adoption and implementation by the VW Group.