This case is about INSEAD's Startup Booster for Entrepreneurs (SBE) and the MBA students who choose the elective. The unique course is designed to immerse students in an entrepreneurial environment. As an entrepreneur rather than a typical academic, Raomal Perera developed the elective to run over three periods, giving students enough time to start a venture or hatch an idea. SBE is an experiential entrepreneurial journey where students learn by doing. It provides real-world, hands-on experience for founders and would-be entrepreneurs rather than theory. Raomal encourages students who have a preconceived project to take the course and put what they learn into practice. Focal points include how to conduct customer discovery interviews, develop prototypes, and pitch an idea to investors. While the students who apply are all seriously 'venture-minded', they all have individual motives and experience, and their own distinct idea, goals and expectations. Outcomes vary: each student is a case study with his/her own success story.

In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology. Project Maven had been launched in early 2017 as part of the DoD's efforts to integrate AI and machine learning into its defense strategies. Drones, robots and AI were increasingly deployed in intelligence gathering and combat operations in what was considered a 21st century "arms race." While Google described its role as "non-offensive," the memo argued that involvement in Project Maven might hurt its reputation and ability to attract talent at a time when public trust in technology was waning. The case puts students in the shoes of a recent hire faced with the choice of signing the memo. It also invites them to consider how they would respond, as CEO, to such a petition against one of the company's contracts.