Ken Xie, cofounder of cybersecurity giant Fortinet, faced a critical decision that would validate his leadership. Fortinet became the industry's second-largest pureplay cybersecurity firm by developing differentiated hardware and investing in R&D. However, after a stock downgrade despite strong financials, Xie weighed adapting messaging versus remaining steadfast. With competitors like Palo Alto Networks gaining accolades for cloud focus and acquisitions, some advisors pushed Xie to highlight Fortinet's comparable cloud capabilities more. But doing so would diverge from Xie's conviction in hardware advantages in a complex, rapidly evolving cybersecurity landscape. As threats became more sophisticated, agility in communication was essential. The impending earnings call forced Xie to consider his conviction with openness to new narratives. Xie grappled with how to amplify cloud messaging without having it overshadow and dilute Fortinet's core identity rooted in hardware expertise and advantage. The case analyzes how cybersecurity leaders make high-stakes decisions weighing competing demands between long-held beliefs and market adaptations in shaping their communication, where a wrong choice could expose customers to evolving threats.
A Silicon Valley start-up executive must navigate tensions between its Ukrainian and Russian sub-contractors as war between the two countries rages. After war erupts between Ukraine and Russia, a team of subcontracted Ukrainian software developers threatens to cut ties with a venture-backed Silicon Valley startup if the company does not end its relationship with a team of subcontracted Russian developers. The start-up's VP of Product and Engineering works to smooth tensions and find a solution.
This case reveals how the situation with Nexus Market and its Ukrainian and Russian subcontractors was resolved. The conclusion to the story of a Silicon Valley start-up executive facing an ultimatum from a team of Ukrainian subcontractors to cut ties with a separate team of Russian subcontractors due to tensions stemming from the ongoing war in Ukraine.
Aleph Farms, an Israeli food-tech start-up, was hoping to play a major role in disrupting the conventional meat sector. Compared to intensive agricultural practices, Aleph's cultured (or lab-grown) meat solution held the promise of considerably reducing greenhouse gas emissions, as well as the use of land and water, while providing a new source of food for a rapidly growing world population. With much of the science already worked out, the company was now facing a host of challenges as it planned to launch its first product-a cultured steak. In particular, Aleph's CEO, Didier Toubia, and his management team had to figure out the best way to position and bring to market its innovative steaks, with a debut expected in late 2022 in Singapore. Management fully recognized potential barriers to consumer adoption and strived to build a relevant brand image. On the production side, the company knew it had to scale quickly and continue to bring down costs so that its steaks approached price parity with conventional meat. Yet given the intensive capital expenditures involved, this was no simple feat. Planning for the longer term, the company was beginning to consider its next product line.
QuantumScape CEO Jagdeep Singh juggles the many activities required to lead the next-generation battery pioneer. Founded in 2010, QuantumScape's mission was to develop new "solid-state" car batteries that would improve upon traditional lithium-ion batteries in key areas such as range, charging speed, durability, cost, and safety. Success, they believed, would accelerate the transition from gasoline-powered cars to electric vehicles. Between 2010 and late 2020, QuantumScape operated in stealth mode and raised venture financing totaling more than $800 million. The team grew to over 200 employees, nearly all scientists and engineers working on the technical challenges associated with creating a solid-state battery that could be produced at scale. By summer 2020 it was clear to Singh and the board that the company required more capital to help fund its commercialization plan. In November 2020, QuantumScape went public by merging with a Special Purpose Acquisition Company (SPAC). Now, with that capital in hand, production facilities under construction, and a signed joint venture with Volkswagen, Singh expected to see cars with its batteries on highways by 2025.
&Pizza is a pizza chain that in the spring of 2020 finds its business completely up-ended by the COVID-19 crisis and shut-down. Many companies in the restaurant and hospitality sector responded to the crisis by shutting down their operations and laying off employees. &Pizza's leader took a different approach: as the company pivoted mainly to a delivery model, he realized there would be added strain on his employees, and so he decided to not only avoid lay-offs, but to increase wages and provide other benefits to its Tribe (i.e., the employees).
Leaders from The Second City, the legendary Improv comedy company, reflect on its broad portfolio of activities through the lens of future opportunities and growth. In particular, they discuss ways in which Second City can further invest in its professional arm, Second City Works, and help workplaces embrace some of the main ideas of improv comedy to improve conversations, presence and collaboration.
Steve Kerr, coach of the 3-time NBA champion Golden State Warriors, reflects on his values-driven leadership style in the wake of a challenging season.
Avni Patel Thompson, founder and CEO of Poppy, an online marketplace for on-demand childcare, revisits the venture's final months, and discusses the steps she took in the wake of the shutdown. This case explores experiments the company conducted to refine its original business model, as well as how Patel Thompson rekindled her entrepreneurial ambitions. It is part two of an A and B case, the A case being: Poppy: A Modern Village for Childcare Case 818 075, November 2017.
Nextdoor, striving to solidify its position as the leading global social media platform for neighborhoods, works to scale audience, geography, and revenue.
Opportunity Insights -- a non-profit that researches drivers of economic opportunity and develops policy solutions to help families achieve better life outcomes -- seeks to expand its impact.
The founders of Braver Angels, an organization that uses family therapy principles to foster constructive dialogue between conservatives and liberals, consider how to improve its effectiveness and reach.
Karin Vardaman, a lifelong conservationist now committed to protecting wolves in the American West, finds herself unexpectedly allied with the one of the species' most fervent opponents: cattle ranchers.
On April 12, 2018, two African American entrepreneurs had scheduled a business meeting at a Starbucks in Philadelphia's Rittenhouse Square neighborhood. They sat without ordering, waiting for a local businessman to show up for the meeting. The store manager called 911 on them, despite the fact that they were behaving neither violently nor disruptively. When the police arrived soon after the call, they arrested the young men. The incident was viewed by the Starbucks' leadership team, including the CEO, as "a disheartening situation" and, in the words of John Kelly, the company's Senior VP of Public Affairs and Social Impact, "a profound failure to live up to our ideals and a violation of our values." Starbucks, which employed around 175,000 individuals nationwide and served more than 4 million customers daily in its approximately 8,000 U.S. stores, strived to abide by its mission statement: "...To inspire and nurture the human spirit, one cup, one person, one neighborhood at a time." The case describes how the company and its leadership responded to the crisis. To react to the incident, the leadership decided to close down its stores for a day of unconscious bias training, aimed at raising awareness of racial bias and discrimination in particular. The company also started a journey of providing more training and development for the partners, to assure that they lived by the company values on a daily basis, and revised store policy that, the leadership believed, contributed to how the store managers and employees in the Rittenhouse Square store behaved back in April 2018. As the case closes, CEO Kevin Johnson reflects on how he could assure that every Starbucks employee not only understood the company mission and values, but truly connected to them emotionally and carry them out daily in their work.
By 2018, Netflix had been credited for revolutionizing how viewers consumed entertainment-shifting from ad-fueled linear network programming to a highly personalized, on-demand, all-you-can-consume, ad-free model. The company was riding a long wave of revenue and subscriber growth as it expanded internationally and into original production. From its earliest days, Netflix leadership had fostered a workplace characterized by such values as excellence, maturity, transparency, accountability, candor, and autonomy. The Culture Deck, later dubbed the Culture Memo, documented how Netflix's culture had evolved and enabled the organization to repeatedly innovate, disrupt, and pivot. The case examines the company's history and delves into ways leadership continues to nurture its unique culture through an emphasis on concepts such as "freedom and responsibility," "context, not control," and "highly aligned, loosely coupled." The case allows students to assess CEO Reed Hastings' view that the culture is capable of further scaling even as headcount surges and the company continues its expansion into new geographies and even more content production.