This case takes place in February 2019 as Rotoplas, a Mexico-based commercial and residential cistern and pipe manufacturer serving markets in Central and South America, explores new market solutions that could revolutionize access to potable water through a subscription model. The idea and implementation plans were developed by Charly Rojas, son of the company founder and CEO, Carlos Velasco. The case highlights the company's historical growth and culture, as well as Rojas's relationship with his father and his desire to transform Rotoplas into an innovative company. Rojas faces common challenges associated with leadership transition to the next generation in a family business, as well as those of implementing change in an organizational culture steeped in tradition. Rojas prepares to meet with his father to discuss how to manage the leadership transition and introduce innovative market solutions.

The learning objective for this article is to present the reader with some basic and intermediate strategies for teaching case studies in an online classroom environment. The authors draw upon their considerable experience to describe a number of classroom situations and provide tips, tools and techniques that the reader will immediately be able to bring back to their online classroom. The COVID-19 pandemic has increased the urgency to quickly develop skills for the online higher education classroom. The general outline of this paper is as follows: The authors begin with some preliminary considerations regarding how to set the stage for online case instruction. The authors then discuss some practical and pedagogical issues to consider as an instructor designs their online course. Next, the authors present a brief overview of some synchronous, asynchronous and hybrid online case teaching approaches. Academic integrity issues are discussed, as well as a brief debate regarding the future of online higher education.