The founding team at ScoreBig, an event ticketing company, is on the verge of a public launch of their product. The company has made great progress in negotiating access to tickets, designing its interface, and building a proprietary architecture. For consumers, ScoreBig offered the opportunity to buy tickets at below face value. For event managers, ScoreBig helped solve the problem of filling empty seats and recruiting new customers in a way that did not harm other forms of ticket sales. ScoreBig has raised over $20 million in three rounds of financing.

Kobe Steel Ltd. started as a large manufacturer of steel products and has diversified into other sectors including iron, aluminum and copper products, engineering, machinery and electronic information. Headquartered in Japan, it established overseas laboratories that were given technology-based missions to assist with the diversification away from the company's core business. One such laboratory, the Electronic Materials Center (EMC) located in North Carolina, evolved from a research oriented focus to a product development focus. The center's major products were expected to launch EMC in a profitable business venture and help spear head Kobe Steel's diversification effort. However, the organization context and economic environment in which Kobe Steel was attempting this were extremely complex. This included multicultural issues, emerging markets, technologies new to the company and even natural disaster. The supplement Kobe Steel USA, Electronic Materials Center: The Commercialization of New Technologies (B), product 9B04M018 looks at the issues faced in a consulting situation.