學門類別
政大
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Snapchat’s Dilemma: Growth or Financial Sustainability
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Did I Just Cross the Line and Harass a Colleague?
- Winsol: An Opportunity For Solar Expansion
- Porsche Drive (B): Vehicle Subscription Strategy
- Porsche Drive (A) and (B): Student Spreadsheet
- TNT Assignment: Financial Ratio Code Cracker
-
Whose Life is This? A Creativity Exercise
The purpose of this technical note is to introduce a creativity exercise based on photo stimuli to business-school faculty and to discuss how it can be used effectively in the MBA and executive education classrooms. Variants of this exercise are in use at design and innovation firms. It works well for a 90-minute class session. The goal is to get participants to engage in the processes of observation and idea generation by using a set of photographs (taken from a random family album) as the subject of observation, and to gain an understanding of the benefits and drawbacks of this type of observational research.