Deep Sky, a promising Canadian cleantech start-up, was on a mission to build Canada into the next carbon-capture capital of the world. Carbon capture was a nascent industry and technology that required a high degree of financial and regulatory support from governments. Deep Sky was at a crossroads in its decision on the location of Deep Sky Labs, its first carbon-capture facility. Not only would this decision impact the location of Deep Sky’s subsequent facilities, it would also have an impact on the start-up’s investors and future fundraising plans. Deep Sky was deciding between two provinces: Alberta, which had been proactive in building its carbon-capture industry—albeit with a focus on point-source capture, a different carbon-capture technology that served the oil and gas industry—and Quebec, which had heavily built its renewable energy capacity.