個案總覽

In December 2012, Walt Disney Company Chairman and Chief Executive Officer, Robert A. Iger announced the completion of his company's $4 billion acquisition of Lucasfilm Ltd., further expanding the company's footprint in its Studio Entertainment segment. Was Iger navigating the company on a solid strategic course or was he engaged in the same "empire building" that ultimately forced his predecessor Michael Eisner to resign?

The Ciber Case Series: In early 2012 in the wake of economic uncertainty and industry-wide losses, shipping industry giant Maersk Lines deliberated about its future pricing strategy. Should it continue a strategy of aggressive price cutting as has often worked to its advantage in the past? Or should it consider raising prices for its services despite a weak demand and strong competition?

Student spreadsheet for case CU259.