This case explores the transformation of a company, ComplexAminos, from a failing start-up to a successful organization preparing for a liquidity event. After conducting a six-year turnaround strategy, the CEO needed to decide whether the company should go public or be sold. During the turnaround, the company adopted a roll-up strategy to grow quickly. This case explores such issues as when roll-ups are appropriate and how the CEO gained the funding and board support to successfully implement the strategy.
RevenueWorks tells the story of Mike Sutherland and how he grew the search fund company he acquired from $5 million to over $150 million in revenue. After growing the company with debt and returning dividends to investors through leveraged recapitalizations with private equity investors, Sutherland had to decide the best course to gain liquidity for his existing investors who were eager to see a return on their investment. He had to decide whether to sell the company to a strategic acquirer (at a lower valuation), take on another private equity investor, or IPO the company in the public markets.
This case profiles the journey of protagonist Tim Harkness through his many entrepreneurial pursuits. It chronicles his early career and how a bout of serendipity landed him a job in the life sciences tools industry. From there, Harkness went on to lead another life sciences tools company, and transformed the company from an under-performing venture-backed start-up to a profitable multi-product firm. After four acquisitions, a failed sales process, and filing for IPO, Harkness eventually sold the firm for a record multiple for the industry. Shortly after the sale, the firm's new acquirers fired Harkness. This was devastating for Harkness, but before long he was already planning his next business venture. Harkness planned to have the new enterprise replicate the strategy he had employed successfully in the previous two companies he worked for. However, after one of his investors pulled out, he struggled to find replacements for the unique business concept. He began to question whether this was the right time to pursue this endeavor.
The (A) case described the early days of Movile, a Brazilian mobile phone company, and debated the decision to open an office in Silicon Valley. The case went into the history of the firm and the mobile phone industry in Brazil. It discussed how the firm grew throughout Latin America through acquisitions and failed in earlier attempts to expand organically. The (A) case also outlined the unique culture of the firm, which blended a highly innovative culture with Movile's focus on achieving targets and results. The question of whether to expand into Silicon Valley raised the issue of the importance of an entrepreneurial ecosystem in the growth trajectory of a firm. This issue was particularly significant at this point in Movile's life cycle when it needed to evolve from being a feature phone business to diversifying to include new smartphone technologies in their product offerings.
The (B) case explained how Movile expanded their business, moving into the smartphone market from their core business of feature phones in Latin America. The case described the two parts of Movile's strategy. The first was Movile's development and launch of a smartphone app, PlayKids, which, as of the end of 2014, was the number-one children's app in the world (by sales in the Apple app store). The second aspect of this strategy involved investing in mobile-enabled offline start-ups in Brazil. The (A) case may be taught as a stand-alone case. The (B) case requires the (A) case to be read beforehand.
This case outlines the fundraising history of Marin Software. The case discusses the events that led up to the initial public offering (IPO) and the tumultuous aftermath of the stock going public. This case examines who were the winners and losers from the decision to go public, whether it was the right decision for the company at the time, and how deal structuring in early fundraising rounds impacted financial outcomes for those involved.
The case tells the story of Kate Doerksen in her journey as founder and CEO of Ditto, an eyewear e-commerce company that introduced virtual fitting technology. The case covers the period from the founding of the company in 2010 to its situation in December 2012, when the company faced a number of decisions including facing lawsuits from a competitor and a patent troll. This case focuses on the following elements of Doerksen's story: How Doerksen became interested in starting her own company, built a solid foundation of experiences, and made some key decisions to start Ditto. How Doerksen developed and crafted the idea of building an eyewear e-commerce company powered by virtual fitting technology. The dilemmas that Doerksen faced in her quest for the ideal cofounder(s) of Ditto. Doerksen's decision to hire her own father, against investors' advice and how she balanced investors' needs against organizational needs. The lawsuits against Ditto from 1-800-Contacts and Lennon Imaging Technology, including Doerksen's way of dealing with the attacks, her perseverance, and innovative approach to keeping the business alive.