學門類別
政大
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Snapchat’s Dilemma: Growth or Financial Sustainability
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Did I Just Cross the Line and Harass a Colleague?
- Winsol: An Opportunity For Solar Expansion
- Porsche Drive (B): Vehicle Subscription Strategy
- Porsche Drive (A) and (B): Student Spreadsheet
- TNT Assignment: Financial Ratio Code Cracker
-
CONQUERING THE WORLD: ONE LOAF AT A TIME
BreadTalk Group, based in Singapore, has grown into a food and beverage powerhouse in the region. Mention BreadTalk and images of delicious, fluffy bread with unorthodox designs and creative names comes to mind. Despite its successes, BreadTalk is experiencing a period of stagnation and underperformance in its key markets. How can BreadTalk Group improve the competitiveness of its BreadTalk brand in Singapore and China? What key factors should BreadTalk consider when prioritising which international markets to allocate more resources to? This case challenges readers to assess the external environment and capabilities of BreadTalk to recommend strategic actions to improve performance.