Greenpac (Singapore) Private Limited (Greenpac) was a green packaging solution provider led by the founder and chief executive officer. Under her vision, Greenpac aimed to become a world-class knowledge-based company that offered innovative and environmentally friendly packaging solutions. Greenpac was also a champion of corporate social responsibility (CSR), advocating for environmental sustainability and social issues. In 2019, the head of the CSR team was tasked with evaluating the company’s current CSR efforts and suggesting strategies to advance Greenpac’s CSR efforts. She has the results of three published evaluation frameworks to use and an engagement survey of company employees and executives.
Greenpac (Singapore) Private Limited (Greenpac) was a green packaging solution provider led by the founder and chief executive officer. Under her vision, Greenpac aimed to become a world-class knowledge-based company that offered innovative and environmentally friendly packaging solutions. Greenpac was also a champion of corporate social responsibility (CSR), advocating for environmental sustainability and social issues. In 2019, the head of the CSR team was tasked with evaluating the company's current CSR efforts and suggesting strategies to advance Greenpac's CSR efforts. She has the results of three published evaluation frameworks to use and an engagement survey of company employees and executives.
The case traces the birth of Shang Xia, a joint venture between the Hermès Group and Chinese designer Jiang Qiong Er. Launched in 2009 in Shanghai, the new brand's core mission is to revive and promote China's 5,000-year-old cultural heritage and leverage Chinese craftsmanship to design contemporary products. Describing the brand evolution over its first eight years of existence, the case allows for an exploration of the challenges associated with creating a luxury brand and reconciling several strategic imperatives: the need to build a strong, desirable, and prestigious brand identity and grow a profitable and sustainable business. The case also provides an opportunity to discuss the benefits and challenges associated with 1) building a luxury brand from scratch and 2) being a luxury brand "made in China" with global ambitions.
Some of the toughest decisions in life are so-called 'should vs. want' decisions: you know that you should be exercising at the gym, but you would rather go to the movies with friends. It is not that people don't know what they should be doing, they simply behave in a seemingly irrational manner when faced with tempting consumption opportunities. The authors introduce the Theory of Decision Points, which suggests that external interventions can help individuals curb excessive consumption by providing them with an opportunity to pause and think about consumption. They show that in the case of individuals who are seeking to control consumption, decision points can snap them out of an automatic mode to a more deliberative decision-making mode.