Hawk Electronics ("Hawk") presents the problems that a company can encounter when its divisions have distinct strategies, especially when one division has been favored at another's expense. It also highlights how such problems can reflect cognitive biases, which influence resource allocation decisions by senior executives. Further, the case challenges students to develop an action plan for Hawk's CEO. The case begins with excerpts from a letter that Jorge Martinez, the president of Hawk's Peripheral Division and a member of Hawk's Board of Directors, has written to Sarah Chan, Hawk's CEO. Martinez is concerned about the resources that Chan has funneled away from his division to fund outside ventures. Martinez feels that this pattern of resource allocation, and the consequences ensuing from it, make his division unable to compete. He also believes Chan's decisions threaten Hawk's long-term viability. Chan needs to respond to the issues raised in Martinez's letter, but she believes her decisions have been largely correct.
The RoboTech case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative product (a specialized surgical robot) in an unfamiliar market segment (spinal surgery) and decides to enter the unfamiliar, distant U.S. healthcare market, which is characterized by rapid technological change and intense competition with large, established competitors. RoboTech's initial struggles with maintaining product supply and customer support are also complicated by regulatory pressures and shifting reimbursement rates. The case illustrates the strategic and organizational pressures that result from facing numerous unanticipated pressures in a company that lacks the resources, capabilities, and management experience to deal with them. Although the case was developed for courses in international management/international business, it is also well suited to courses in strategy, technology management, and general management.
Learning Lab Denmark, a research and development institute, encountered many of the difficulties typically experienced by start-ups, especially obstacles that involve developing a set of routines for getting things done. In other respects LLD faced several distinct challenges that are specific to its charter. This case describes in detail the history behind the formation of Learning Lab Denmark, the goals and the organizing principles underlying LLD and its sub-components, the various personnel roles and issues, including performance problems, criticism and paradoxes that arose in the first couple of years. The supplement, Organizing from Scratch: The Learning Lab Denmark Experience (B) case, product 9B06C007, picks up the story and discusses significant organizational changes.
This supplement to Organizing From Scratch: The Learning Lab Denmark Experience (A), product 9B06C006, identifies several of the consortia's achievements, notes some findings from LLD's self-evaluation report and discusses significant organizational changes.
Learning Lab Denmark (LLD), a research and development institute, encountered many of the difficulties typically experienced by start-ups, especially obstacles that involve developing a set of routines for getting things done. In other respects, LLD faced several distinct challenges that are specific to its charter. Describes in detail the history behind the formation of Learning Lab Denmark: the goals and the organizing principles underlying LLD and its sub-components; and the various personnel roles and issues, including performance problems, criticism, and paradoxes that arose in the first couple of years.