An overlooked but important benefit of CSR is to insure a firm against a decline in reputation in the face of adverse events. Through a case study and a multi-year analysis of stock price responses for S&P 500 companies following product recalls, we find that firms that have high CSR ratings fare better than those that do not. Furthermore, a firm that is exceptional in both doing good and avoiding harm suffers virtually no reputational damage following negative media publicity. Using the results of this study, we offer a guide to managers for determining the appropriate amount and mix of CSR activities.

One primary difference between the online marketplace and the high street is the quality of information about product characteristics and prices that are available to all consumers and retailers. Successful online retailers exploit this rich information through innovative dynamic pricing strategies. Identifies important considerations for devising online pricing strategies, presents five case studies that illustrate how these strategies have been applied by successful online retailers, and discusses complementary practices in innovative management and data analysis. Also presents a 'Dashboard' of market-specific information that will help managers identify and respond to opportunities and threats arising in the online marketplace.

Online markets have dramatically altered the retail landscape. By eliminating barriers associated with geography as well as the physical costs of maintaining a storefront, online markets have created a "democracy" of buyers and sellers. However, the fluidity of this marketplace and the relative anonymity of transactions has made the problem of maintaining trust critically important. Solving the "trust problem" represents a key competitive advantage for many of the successful players in the online space. For instance, much of the remarkable success of eBay has stemmed from its ability to create valuable and informative reputations for its users through its feedback system. The lock-in associated with a user's reputation on eBay helped it to stave off challenges by Amazon and Yahoo. Describes how eBay's solution to the "trust problem," has led to the creation of a "market for feedback" whose sole purpose is the "manufacture" of reputation for eBay users. Presents a study and statistical analysis of this market in order to show that its maintenance represents a crucial challenge to eBay's future competitive advantage and, more generally, to solving the "trust problem" in other online markets.