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Sterling Marking Products Inc.
- 商品編號：9A89G005
- 商品分類：Case
- 長度：20頁
- 出版日期：1989-01-01
- 再版日期：2002-01-21
- 學門：
The international marketing manager of Sterling reviews his options for selling their newly-developed embosser in the United Kingdom. Possibilities exist for licensing, exporting, joint ventures and acquisitions. In addition, the product is attracting attention from dealers around the world. Sterling requires an international expansion strategy in terms of which markets to enter, speed of entry and choice of mode.