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Using Behavioral Science to Improve Decisions
A growing number of organizations-particularly in the public sector-are embracing behavioral insights to design and enhance their products, policies and services. The challenge is this: Their leaders and workers are human too, and are therefore influenced by the same heuristics and biases that they are attempting to address in customers. The authors-from the world renowned Behavioral Insights Team-introduce three core activities of policy making and strategy-making in any industry: noticing, deliberating and executing. In the article they focus on the first two stages-noticing and deliberating-and present some of the most important behavioral insights within each category-including confirmation bias and framing effects. They then provide tools to mitigate common biases.