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How to Drive Innovation with Generative AI
Too often, efforts to innovate fall short within organizations. The good news is that, whether the focus is on new products, services, processes or business models, Generative AI (GenAI) can enhance and challenge the work of teams across all phases of the innovation cycle. GenAI's most obvious contribution thus far has been in idea generation and validation-the divergence and convergence phases of innovation. Yet the authors show that it can play an even more important role in helping leaders confront and update the strategic assumptions at the foundation of their strategies-what they call the 'doubt phase' of the cycle. They show that GenAI's role in innovation is not to take humans out of the creative process, just to make them better at it by pointing out old assumptions that box them in and stymie the quest for true innovation.