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How Mattering Maps Affect Behavior
We care deeply about what other people think of us, and as a result, 'mattering maps' exert a powerful influence on our behavior. In principle, there is a mattering map for each person, each social environment and for society as a whole, and because each person typically belongs to more than one social group--workplace, family, friends-these groups and the mattering maps that apply to them often overlap. Mattering maps may be a source of misery for some, but given the realities of human nature, they cannot be avoided. The authors show that in the end, they enable both the greatest accomplishments of the human race when we compete to outdo one-another in things that are constructive, and our greatest follies when we compete over activities that are wasteful or destructive.