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Meridco Magnesium is an international automotive parts supplier of magnesium die-cast components with manufacturing plants in Canada, the United States, and France. The company has a strong market position in North America; however, two of the three plants are not performing well. The vice president of the company's Global Technologies Organization division believes the weaker performance in the two plants is due to resistance to technological innovations. He must determine the reasons for this resistance and develop a plan to resolve the weak performance in the plants before the upcoming annual board meeting.

<p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER - AIB Case Competition, Academy of International Business, and Indiana University Center for International Business Education and Research (IUCIBER) International Case Competition</strong></p><br>Meridco Magnesium is an international automotive parts supplier of magnesium die-cast components with manufacturing plants in Canada, the United States and France. The company has a strong market position in North America; however, two out of the three plants are not performing well. The vice-president of the company's Global Technologies Organization division believes the weaker performance in the two plants is due to resistance to technological innovations. He must determine the reasons for this resistance and develop a plan to resolve the weak performance in the plants before the upcoming annual board meeting. Three supplements further discuss the issues each of the plants have with new technology. Meridco Magnesium: The French Perspective, product 9B01M007; Meridco Magnesium: The Canadian Perspective, product 9B01M008, and Meridco Magnesium: The American Perspective, product 9B01M009.

The president and general plant manager of the French plant of a major magnesium die-cast auto parts manufacturer discusses with the company's vice-president their concerns with the policy on implementing new technology in the plant. This is a supplement to Meridco Magnesium: International Technology Transfer, product 9B01M006.

The vice-president of a major magnesium die-cast auto parts manufacturer is determining why two of the three company plants are not performing well. He meets with the head of each plant to discuss their views on technology innovations in the company. This is a supplement to Meridco Magnesium: International Technology Transfer, product 9B01M006.

The American plant manager of a large magnesium die-cast auto parts manufacturer has a conversation with the company's vice-president about the technology innovations within the company. This is a supplement to Meridco Magnesium: International Technology Transfer, product 9B01M006.

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