Global furniture giant Inter IKEA Systems B.V. (IKEA) announced its intent to become a circular and climate-positive business by 2030. In order to achieve these goals, the company had to find ways for consumers to cycle end-of-life products back to its facilities. IKEA was implementing this process—known as reverse logistics—via international sell-back and leasing programs. It was unclear, however, if the company’s efforts would be enough to make its operations sustainable. Additionally, the question remained as to whether IKEA was truly focused on sustainability and responsibility or if it was simply attempting to maximize customer lifetime value.

Global furniture giant Inter IKEA Systems B.V. (IKEA) announced its intent to become a circular and climate-positive business by 2030. In order to achieve these goals, the company had to find ways for consumers to cycle end-of-life products back to its facilities. IKEA was implementing this process-known as reverse logistics-via international sell-back and leasing programs. It was unclear, however, if the company's efforts would be enough to make its operations sustainable. Additionally, the question remained as to whether IKEA was truly focused on sustainability and responsibility or if it was simply attempting to maximize customer lifetime value.

In 2018, Game of Thrones, a widely popular television series, had inspired a significant increase in tourism to one of its filming locations: Dubrovnik, Croatia. The economy in Croatia, in general, and Dubrovnik, in particular, relied significantly on tourism. However, the popularity of the television series had led to overwhelming tourist traffic in the area. During the peak tourist season, the city now suffered from serious overcrowding. In addition, the city was at risk of losing its status as a UNESCO World Heritage Site. In response, the city had begun to engage in demarketing efforts. Would these efforts be successful in both managing the high demand for tourism in the area and creating a sustainable tourism industry?

In 2018, Game of Thrones, a widely popular television series, had inspired a significant increase in tourism to one of its filming locations: Dubrovnik, Croatia. The economy in Croatia, in general, and Dubrovnik, in particular, relied significantly on tourism. However, the popularity of the television series had led to overwhelming tourist traffic in the area. During the peak tourist season, the city now suffered from serious overcrowding. In addition, the city was at risk of losing its status as a UNESCO World Heritage Site. In response, the city had begun to engage in demarketing efforts. Would these efforts be successful in both managing the high demand for tourism in the area and creating a sustainable tourism industry?

Motivation is one of the most studied facets of the management of employees and team members. Countless scholarly papers, articles in magazines, and best-selling books have been written on the subject. The role of coaches in motivating successful sports teams is also a much-loved topic of popular conversation and receives considerable attention in broadcast media and the press. However, almost all of the advice on motivation is prescriptive rather than proscriptive. As far as sport is concerned, the games that get most of the attention in North America are baseball, basketball, football, and hockey, and the rest of the world seems to be soccer mad. Many nations are oblivious to the world's second-most popular sport: cricket. We take an opposing perspective on motivation in this article: rather than instructing how to motivate employees and team members, we suggest four ways to demotivate them. Based on a series of in-depth interviews with some of the world's best professional cricketers, we identify coaching behavior that frustrates and angers them. We use the insights gained to suggest ways in which coaches of all kinds can demotivate. Hopefully, by understanding these behaviors, coaches and managers can strive to avoid them.