<b>All royalties from the adoption of this case will be donated to First-St. Andrew’s United Church.</b><br><br>In November 2022, First-St. Andrew’s United Church (FSA) was dealing with the same challenges that plagued other churches in Canada: a younger generation that was less interested in joining or supporting a traditional church congregation. With an aging membership and shrinking numbers in the congregation, FSA could no longer cover expenses with member donations and fundraising activities. The church leaders have planned a meeting to identify alternatives to save the church. One of the church leaders feels it is only a matter of time before interest from the trust fund will be insufficient to cover projected deficits; another leader invites reflection regarding what they are trying to save and for whom. What options do they have to sustain FSA and how will those options support FSA’s mission?
<b>All royalties from the adoption of this case will be donated to Birchway Niagara. </b><br><br>In March 2023, Women’s Place of South Niagara (Canada), an organization focused on ending abuse and intimate partner violence, rebranded as Birchway Niagara, to better represent what Birchway offered: it was not only a place for women. However, Jennifer Gauthier, its executive director, found herself in the fall of 2023 reflecting on the mixed success of the rebrand. The problem, according to Gauthier, was that “our communication was not as bold as it needed to be to really get the message out there.” Should she back away from the new brand and focus on the organization's core mission or go all-in on the new brand? Was a solution using both goals within one marketing campaign the right way forward? <br><br>
<p align="justify">When vaccines became widely available in 2021, Dr. Bonnie Henry—the provincial health officer of British Columbia (BC)—was tasked with the monumental mission of immunizing all BC residents against the COVID-19 pandemic. By November 19, 2021, almost 91 per cent of eligible residents had received their first dose of the vaccine, and 87 per cent had received their second dose. At the same time, the pediatric vaccine for children aged five to eleven was approved by Health Canada; however, polling suggested that BC parents were hesitant to vaccinate their young children. Henry faced the new challenge of creating a plan to convince parents and caregivers that vaccinating their children was both necessary and safe.<p>