Founded in 2018 in Hanoi, Vietnam, Selex Motors emerged with a vision to propel Vietnam toward sustainable development through electric motorbikes and renewable energy. The company’s founder and co-founders aimed to overcome the challenges of electric vehicle (EV) ownership—mainly charging inconvenience and high costs—by introducing an innovative ecosystem comprising electric motorbikes, compatible battery packs, battery swapping stations, and an internet of things (IoT) management platform. As the industry evolved, Selex found itself at a crossroads, contemplating a strategic focus between deepening its B2B penetration or revisiting the B2C market to drive transformative change in the EV motorbike sector.