This case describes the financing decisions of a software company at difference stages of its development. Started from 1988 as an individual business, along with the "Reform and Open" policy of China, the firm has experienced tremendous growth, and has become a leading publicly listed software company with a more than 2.3 billion RMB revenue from principal business product sales as of 2009. The students are required to assess the capital requirement necessary to support the firm growth and the feasible financing tools available at each stage, and evaluate the firm financing decision. The students need to give an estimate of the stock price at the time of the case is taught. Identifying a long term strategic investment plan becomes a key consideration in structuring the firm's next-round financing to achieve the goal of 10 billion RMB business revenue set by the CEO of the firm.

In 2004, China's largest management software provider UFIDA began internationalization. In the subsequent 6 years, UFIDA entered Hong Kong, Singapore, Japan, Thailand, Vietnam and other overseas Asian markets. Nonetheless, UFIDA's overseas business footprint was still very limited, with overseas revenue only accounting for 0.43% of UFIDA's total sales in 2009. In the later part of 2009, UFIDA outlined their new Three-Year Plan for 2010-2012. In this Plan, internationalization was a focal point of the UFIDA strategy. In the coming 3 years, UFIDA would drastically increase the proportion of revenues from overseas sales, reaching 10% within 5 years, and 25% within 10 years. This case study highlights UFIDA's launch of their 2010 - 2012 internationalization strategy.