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Adopting the Innovator's Mindset
- 商品編號：SMR993
- 商品分類：Article
- 長度：5頁
- 出版日期：2022-09-18
- 學門：
Drawing on her new book, The Innovation Mindset, IBM Watson Health's Lorraine Marchand discusses common mistakes leaders make in managing innovation. One of her key pieces of advice for managers: Ask, "What problem are we solving for the customer?" and then follow a disciplined process to design a customer-focused solution, rather than first developing a new technology and then figuring out where it could be applied.