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Mediagrif Interactive Technologies: The IPO Decision
- 商品編號:9B01N007
- 商品分類:Case (Field)
- 長度:20頁
- 出版日期:2002-01-22
- 再版日期:2010-05-01
- 學門:
Mediagrif Interactive Technologies operates vertical business-to-business e-commerce marketplaces. The chief executive officer must decide whether to go forward with a previously delayed initial public offering. He must consider the effect of changing market conditions and how to value the company in order to determine the price range that would be used.