This case analyzes the internationalization process of a Brazilian emerging multinational Artecola, a leader in manufacturing adhesives. It examines the different acquisitions of this medium-size family business in its natural market - Argentina and thenother Latin American countries. As the company moves from exporting to establishing manufacturing plants, it faces new challenges in order to sustain its growth: how to acquire and retain talent and financial resources.
The 'Brazilian Market for Replacement Tyres' is an evaluation case. The study discusses the impact of new environmental legislation adopted by the Brazilian government on the various companies that participate in this market (importers, exporters and retailers). Those that suffered most were importers of used tyres, who had to stop doing so because of the regulatory changes. Since this is an evaluation case, the unit of analysis is the Brazilian government's decisions over the past two decades involving international trade and recycling of tyres. The impacts of these decisions on the Brazilian market are assessed, along with the effects on the country's trading partners and the disputes generated with other countries (of the European Union and Mercosur) and the environmental impact.
This case analyzes the internationalization process of Marcopolo, the leading manufacturer of buses in Brazil, tracking the company's international development and its approach to global growth. In the process it signs various strategic alliances with local partners in the different countries it tries to enter. After a few setbacks, some due to the global financial crisis, the company questions if the process was the correct one and what to do next.
The case is about the privatization of water in the Argentinean province of Tucumán, and its subsequent re-nationalization, which attracted major media and NGO coverage as epitomizing the drawbacks of public-utility privatization. It looks at the conflict between the Provincial Government of Tucumán and Aguas del Aconquija SA, the concessionaire.
The case considers the problem of diversifying Chile's economy, in particular its export industries, away from primary products and toward manufacturing. Starting with a recent debate around Chile's failure to attract a major investment by Intel to build a factory for the Pentium III, the case reviews Chile's economic performance in the last quarter-century, devoting particular attention to the following issues: (a) Whether the Chilean economy's heavy reliance on copper and other primary or first-transformation products ought to be a source of concern to policymakers (b) To what extent FDI could contribute to the economy's diversification, and (c) How recent policy debates around the need (or absence thereof) for a government-led ""development strategy"" tie in with traditional political debates in Latin America.
The case documents the strategic options open to Quiñenco, the quoted holding company 82% owned by the Luksic family, in its ambition to become a major multilatina. Their successful strategy has been to acquire under-valued companies, enhance their assets and sell them for a gain. However, the stock price of Quiñenco has languished since the initial IPO in July 1997.
The case describes AOL Latin America, a joint venture with Venezuela's Cisneros Group. It highlights the challenges faced by AOL, a leading brand, into entering emerging markets. AOL was a latecomer in Latin American Internet and had a difficult debut in Brazil after a challenging Initial Public Offering.
AmBev, the merger of the two largest Brazilian beverage companies (Brahma and Antarctica) wants to become a strong South American multinational, able to compete with the main global players in this sector. AmBev creation process raised an important polemic. Competitors said AmBev would have a monopolistic power (controls about 70% of the Brazilian beer market). The Brazilian Government had to intervene and, finally, AmBev was authorized only with some minor restrictions.