Goldman Sachs acquired Imprint Capital Advisors, a small firm that specialized in advising clients on environmental/social/governance (ESG) and impact investments. The founders sold Imprint with the belief that joining a global financial firm would help to scale impact investing, if not bring it into the mainstream. The case is set two years after the acquisition. It describes impact investing, the founding of Imprint, and its evolution from serving foundations and home offices to financial institutions, and its sale to and integration within Goldman Sachs. The founders consider the past two years and whether the acquisition has, in fact, help to scale ESG/impact investing.

At the end of 2017, Morgan Stanley's firm performance - the strongest since the financial crisis - is linked to the overall success of its corporate strategy set out in 2015. Following several years of development and integration of a sustainability strategy in sync with overall firm strategy, the case asks the question of what "version 2.0" of a sustainability strategy should look like for the firm. The question is posed by Audrey Choi (HBS MBA 2004), Chief Marketing Officer, Chief Sustainability Officer, and CEO of the Morgan Stanley Institution for Sustainable Development. Since joining the firm in 2007, Choi worked with senior management and key individuals in each of the firm's business segments to transition sustainability from being a niche initiative to being part of the broad firm-wide strategy, embedded across Morgan Stanley's core businesses. The case recounts the process of integrating sustainability into each of the firm's three business units and examines the challenges, the product development, and the outcomes of the integration strategy in order to pose the question of what should Morgan Stanley do to further embed and grow its sustainability strategy.

Wellington Global Impact is one of the first public equities impact investing strategies in the market. The case explores how the strategy was developed at Wellington, including an analysis of the culture that supported its development. It also explores the difficulty in marketing the strategy as a first-mover and the effort to demonstrate that investments can have both positive financial and social returns. Protagonists Eric Rice and Patrick Kent must find ways to show that it is possible to drive impact through a public markets vehicle and show the rigorous financial, impact, and ESG analysis that went into building the strategy. Students will gain exposure to concepts around firm strategy, portfolio construction, risk management, marketing, and impact investing.