政大個案中心
學門類別
政大
哈佛
毅偉
最新個案

  • Amazon Food: Biting into the Food Delivery Market in India

    Amazon.com, Inc. (Amazon) India expanded Amazon Food into the food delivery market in March 2021 amid a pandemic and the ensuing lockdown. The move surprised the industry, especially considering that Swiggy and Zomato Ltd. (Zomato), the two key players in the food delivery business, were facing an all-time slump and that restaurants were seeking to move away from aggregators to create their own ordering platform. Zomato and Swiggy, a duopoly in the food service aggregator (FSA) space in the country, had been struggling to keep cash burn low, squeezing delivery-executive commissions, executing mass layoffs, and scaling down profit-draining cloud kitchens. Although the timing of the launch appeared risky, Amazon India’s confidence to take on the established players and challenge the status quo stemmed from its size, reach, resources, technological prowess, reliability, trust, and goodwill. In a market scenario where safety and hygiene standards were set to change forever and the odds were stacked against FSAs, the industry and consumers were expecting a tough battle. Amazon had to reassess whether its strengths would be adequate to help it make satisfactory inroads into the industry, confront the obstacles, and overcome the ongoing slump and make good on its decision to be the new entrant when the established players were bearing the brunt of not only the pandemic but also a deeply divided restaurant industry.
    詳細資料

  • Brewing Peace Philippines: Customer Relationship Management

    Brewing Peace was a company based in the Philippines that sold coffee beans. Despite having a base of 80 customers, 70 per cent of its business depended on 9 key accounts; this included its biggest buyer, Concepcion Coffee Enterprises Limited (CCEL), which accounted for 20 per cent of Brewing Peace’s revenues. After a ₱30 million order from CCEL with a profit margin of less than 20 per cent, a payment period of 90 days, and a short delivery time, the co-founder of Brewing Peace was forced to review its relationship with its biggest client. The dilemma facing Brewing Peace was that it could not accept this order on CCEL’s terms without jeopardizing the company’s payment terms with its vendors and affecting the supply for orders, worth ₱25 million, to its other customers.
    詳細資料

  • House of Lasagna: Growth and Expansion Fix

    In November 2018, a co-owner of House of Lasagna, a chain of casual dining restaurants in the Philippines, was considering different marketing strategies to increase customer awareness of the chain’s brand and unique menu. The company had seven restaurants in November 2018 and a target of 25 restaurants by 2020. She was concerned about the customer satisfaction survey that the company conducted every year. The survey reported high customer satisfaction but comparatively low brand awareness. The co-owner knew that high brand awareness was critical for growth. What marketing strategies could House of Lasagna use to increase its brand awareness? Future growth and expansion strategies were most important. Would a loyalty program help increase customer retention?
    詳細資料