Presented in the form of a comic book, this two-part case follows the efforts (or lack thereof) of Richard, the Quebec regional manager of Frippe, a cross-Canada chain of fashion boutiques, to implement a new performance indicator. Four years earlier, Mary, the founder's daughter, had taken over the reins of the company and repatriated production to Canada. Her next goal was to improve the customer experience with the help of a new performance indicator: the conversion rate. Richard was not fully on board with the idea and paid little attention to its implementation, but, at the end of the fiscal year, he had to submit a progress report to Mary.
This two-part case describes the circumstances surrounding a 1989 plane crash in central England. Part A describes what happened in the cockpit as determined by the analysis of the flight data recorder and cockpit voice recorder (black boxes). Part B presents the same events, with added detail, in the form of a comic book depicting the people involved (pilots, passengers, and cabin crew), the physical space they occupied, and their actions and reactions to the unfolding disaster.
This two-part case describes the circumstances surrounding a 1989 plane crash in central England. Part A describes what happened in the cockpit as determined by the analysis of the flight data recorder and cockpit voice recorder (black boxes). Part B presents the same events, with added detail, in the form of a comic book depicting the people involved (pilots, passengers, and cabin crew), the physical space they occupied, and their actions and reactions to the unfolding disaster.
In 2010, Anne Charpentier, director of the Montreal Insectarium, a natural history museum dedicated to insects, was mandated to metamorphose her museum, whose dilapidated facilities were bursting at the seams. Much more than the story of a simple renovation project, this case focuses on the extraordinary project management approach adopted by Charpentier. Soliciting the input of a host of experts, she spearheaded a co-creation process to help develop the specifications for the architecture competition that would determine the architectural and functional design of the new museum. Against all odds, Charpentier launched a two-year process involving the museum staff, other Montreal museums, world-renowned experts (in entomology and experiential design), as well as the general public. This case presents the details of the approach used along with the thoughts of the director and her collaborators throughout the collective design process. The end result was a program of museum experiences - the centrepiece of the specifications presented to the architects. The case also discusses the challenges faced by Charpentier and her team. The case is divided into two parts (A and B) - the first centres on the context of the museum transformation and the second on the development and implementation of the co-creation process.
In 2010, Anne Charpentier, director of the Montreal Insectarium, a natural history museum dedicated to insects, was mandated to metamorphose her museum, whose dilapidated facilities were bursting at the seams. Much more than the story of a simple renovation project, this case focuses on the extraordinary project management approach adopted by Charpentier. Soliciting the input of a host of experts, she spearheaded a co-creation process to help develop the specifications for the architecture competition that would determine the architectural and functional design of the new museum. Against all odds, Charpentier launched a two-year process involving the museum staff, other Montreal museums, world-renowned experts (in entomology and experiential design), as well as the general public. This case presents the details of the approach used along with the thoughts of the director and her collaborators throughout the collective design process. The end result was a program of museum experiences - the centrepiece of the specifications presented to the architects. The case also discusses the challenges faced by Charpentier and her team. The case is divided into two parts (A and B) - the first centres on the context of the museum transformation and the second on the development and implementation of the co-creation process.