Created in 1991, the ARCOR Foundation had built a reputation for its social investment programs devoted to childhood-related issues as well as for its operations' professionalism and magnitude in Argentina. Virtually since its inception, the Foundation focused on education to help mitigate childhood issues. Seventy percent of its budget was devoted to funding and supporting educational opportunities for very young children. To that end, the Foundation not only focused on program model creation but also on engaging other actors, knowledge building and advocacy for public policies targeted to young children. Its strategic approach also hinged on community work, engaging organizations and, primarily, institutional networks to enhance resources, mobilize actors, and coordinate efforts around public and private actors. Although ARCOR's affiliate in Brazil had, from early on, embarked on several educational, social and environmental actions, it was only in the late 1990s that the Group decided to have the Foundation -based in Argentina- support corporate community initiatives to accompany its Brazilian affiliate's growth. Among other initiatives, the case describes an initiative of cooperation with the World Childhood Foundation Institute and with Fundación Vitae, as well as the replication of ARCOR Foundation's programs in Argentina. There is also an account of a survey to assess corporate social practices so far, which detected a somewhat dispersed and philanthropic approach.
Describes the collaboration between Junior Achievement Argentina and Coca-Cola Argentina and the development and implementation process of a customized educational program focused on environmental issues implemented at schools by Junior Achievement Argentina. Junior Achievement Argentina is exploring the possibility of exporting the program to other countries to generate additional revenues, but there is an exclusivity agreement with Coca-Cola Argentina for program delivery. Allows for the analysis of collaborations between NGOs and private companies, where "customized" educational projects help to meet the companies' strategic needs. Also, describes the joint work process involved, while tackling the "ownership" issues that crop up in programs developed and financed by a single company, and explores how to balance the needs and interests of private companies and NGOs.
Autopistas del Sol (AUSOL) was a company that had originated in a partnership constituted in 1994, when it was selected, through a public bidding process, to build and manage two of the main highways in the city of Buenos Aires. The SES Foundation was a nonprofit organization informally founded in 1998 and created by a group of professionals focused on developing informal educational programs for the social integration of poor youngsters. One of its outstanding programs was Community Study Groups (CSG), an initiative it carried out with AUSOL to boost schooling in two of the neighborhoods surrounding one AUSOL-managed highway. The case takes place in late 2001, a few months before the onset of the crisis that impacted Argentina. Focuses on the potential changes and risks entailed for the CSG program by AUSOL's decision to try to look for other sponsoring companies for the program. Although this strategy aimed to ensure program continuity, it also brought about a series of dilemmas for both organizations.
La Nacion was one of the oldest and most prestigious newspapers in Argentina. The Red Solidaria (Solidarity Network) was a volunteer organization founded in 1995 that had succeeded in using mass media to raise funds for various institutions and individuals who needed high-cost medical treatments abroad. Describes the relationship of a news reporting company, traditionally responsive to public welfare and community issues, and a volunteer organization that had engineered new community awareness mechanisms to respond to urgent family or individual needs. The founder of Red Solidaria gradually built ties with various sectors at La Nacion to develop several news "products," which eventually led to a joint venture: the solidarity ads, published daily on the back of the newspaper's classified ads section. NGOs used the new ads to request donations, and individuals used them to offer volunteer work.