Antony Ving had secured the highly coveted analyst position for the Western Investment Club (WIC), a student-controlled organization at the Richard Ivey School of Business that managed over $100,000 according to a disciplined value investing philosophy. He was preparing a presentation on Dun & Bradstreet (DNB) for the next WIC meeting. DNB was a leading provider of information, services, and solutions; it was in the business of selling accumulated information and research to customers interested in due diligence for risk management, expansion, and supply chain management purposes. While DNB had passed the investment committee’s screening, Antony had to delve into the drivers of value to distinguish whether DNB had sufficiently sustainable operating and financial advantages in a sustainable industry to qualify as undervalued. He had to present a comprehensive valuation and strategic analysis on whether DNB was a buy… or a bust.