個案總覽

依發行單位、學門或關鍵字,找到適合的教學個案。

  • Leadership Forum: The View from the C-Suite

    Three veterans of the C-suite discuss the current business landscape and some of their key challenges past, present and future. Mark Barrenechea, CEO of OpenText, explains why "Big Data is a bit over-hyped"; Former MasterCard CMO (now Sotheby's CMO) Alfredo Gangotena describes his greatest challenge ever: marketing EuroDisney to Parisians; and Mountain Equipment Co-Op CEO Mark Labistour explains his affinity for Design Thinking, and the importance of working towards a "desired future state" for your customer.
    詳細資料