Two business partners must decide whether or not the accept an order for a large website project from a telecom just after they had accepted an even larger order from a key pharmaceutical company. Not only will the telecom order fall outside their pharmaceutical industry boundaries, it may require doubling the number of employees from 45 to 90 in this early stage entrepreneurial company. Serving the large pharmaceutical company could jeopardize the larger order and the company's reputation, to say nothing of the company's cozy 'family' culture. The supplement Infinet Communications Inc. (B), product #9B06A007, looks at the havoc that rapid expansion and subsequent shrinking wreaks on the employees. In the supplement Infinet Communications Inc. (C), product #9B06A008, describes what the company did in hiring and organizing employees and new systems that better tracked its project work.
Two business partners must decide whether or not accept an order for a large website project just after they had accepted an even larger order from key pharmaceutical company. This supplement to Infinet Communications Inc. (A), product 9B06A006, looks at what the rapid expansion and subsequent shrinking wreaks on the employees. Students are asked to make recommendations about ways to build a more flexible workforce.
This is a supplement to Infinet Communications Inc. (A), product 9B06A006. It highlights what the company did in hiring and organizing employees, and new systems that better tracked its project work.
A partner in an early stage entrepreneurial company wants to revolutionize the way pharmaceutical companies communicate with medical doctors. He created eRep, an online site for a doctor to interact with a pharmaceutical company's sales representatives. Unfortunately, after two years of trying to entice a key pharmaceutical company to support the development of an eRep working prototype, he has not been able to find such a co-developer with $1 million. Sales executives expressed interest in the concept, but seemingly no one wants to be the first mover. How should he overcome these obstacles and launch this product?