Led by iconoclastic founder and chief executive officer Torstein Hagen, Viking River Cruises, Inc. (Viking) had revolutionized river cruising and established a leading market share in that segment of the cruise travel industry. In 2022, the firm chose to enter the fast-growing expedition segment of the industry with two newly constructed ships. It faced a critical strategic question: could Viking’s proven formula in river and ocean cruising convey a competitive advantage in the expedition segment as well? Viking had to decide how to position itself in this segment and whether to scale up quickly in advance of projected demand growth.
Led by iconoclastic founder and chief executive officer Torstein Hagen, Viking River Cruises, Inc. (Viking) had revolutionized river cruising and established a leading market share in that segment of the cruise travel industry. In 2022, the firm chose to enter the fast-growing expedition segment of the industry with two newly constructed ships. It faced a critical strategic question: could Viking's proven formula in river and ocean cruising convey a competitive advantage in the expedition segment as well? Viking had to decide how to position itself in this segment and whether to scale up quickly in advance of projected demand growth.
In February 2023, Hal Lawton, CEO of Tractor Supply Co, the largest farm and ranch retailer in the United States reflected on the company's 70% growth between 2019 and 2022. Economists had begun to predict an economic downturn and experts were predicting softening consumer demand, which would negatively impact retail sales. Although Lawton acknowledged the prospect of short-term economic headwinds, he believed that structural trends favored Tractor Supply, particularly regarding the habits and interests of Millennials. The company had performed extremely well during the pandemic as people isolated at home, moved to less densely populated areas, and began to embrace the Out Here lifestyle. As the pandemic subsided, experts questioned whether Tractor Supply could continue its torrid pace of growth and whether it could maintain its position as the 4th highest performing stock in the Standard & Poor's 500 Index, a position it had held since 2000.
In April 2020, Rachel Jarrett, President and COO of wedding technology company Zola, called a meeting with the organization's key decision-makers. The company had previously launched three business expansions: a vendor marketplace, a wedding apparel division, and a honeymoon-planning service. However, the March 2020 onset of COVID-19 had prompted many couples to delay or cancel their weddings, and it was unclear how long the pandemic would last. As a result, Jarrett and Zola CEO Shan-Lyn Ma knew that they could only fully invest in one of the three new businesses, while they could pursue a second business with limited funding. To decide the appropriate path forward, Jarrett and Ma sought the perspectives of the company's leadership team through a four-step decision-making process that Jarrett had developed. The process, which the team called "taking a vote," began when the key decision-maker delivered a data-driven presentation on a discrete set of options for a given strategic dilemma. Next, the team conducted an anonymous vote, followed by a discussion in which each team member explained the reasoning behind their vote. Finally, the team voted a second time on the ideal path forward. During the meeting, the Zola team must decide which business to pursue, which to continue in a limited way, and which to pause. Jarrett must also decide how to proceed if the team's opinion differed from her own.
In October 2018, Lion Air Flight 610 crashed into the sea soon after takeoff from Jakarta, Indonesia. Investigators identified a problem with the new Boeing 737 MAX jet's stall-prevention system (known as the Maneuvering Characteristics Augmentation System, or MCAS). However, the Federal Aviation Administration (FAA) allowed airlines to continue flying the jet, while Boeing worked on some changes to the MCAS software. Less than five months later, Ethiopian Airlines Flight 302 crashed six minutes after takeoff. Once again, a faulty sensor triggered a misfire of the MCAS software. The system pushed the nose of the plane down repeatedly. The pilots could not determine how to stop the sharp descent, and the plane plunged into the ground at more than 500 miles per hour. Four days later, facing immense pressure from government officials around the world, Boeing grounded its entire fleet of 737 MAX jets. The Boeing board of directors faced a multi-part dilemma. Was the current CEO still the right person to lead the company, or to what degree, if any, was he responsible for the position Boeing found itself in? Had something gone awry with the company's culture after decades of engineering excellence? How did it come to happen that pilots suddenly experienced fatal difficulties flying the latest model of one of the world's most-used passenger jets? And, how could Boeing ensure such a situation would not happen again?
Planet Fitness, one of the largest health club chains in the world, developed a strategy that enabled it to achieve solid profits in a highly competitive industry. By 2018, the company operated more than 1,500 gyms, most of which were owned and operated by franchisees. In its 2017 annual report, Planet Fitness boasted of 44 consecutive quarters of same-store sales growth. By August 2018, the company's stock price had risen by over 150% since its initial public offering in 2015, outpacing the S&P 500 index by a wide margin. CEO Chris Rondeau expressed a desire to open 1,000 additional locations in the next five years, largely through franchising, and proclaimed a desire to eventually operate more than 4,000 locations in the United States. Some observers expressed skepticism about the company's aggressive growth objectives. At the same time, fitness enthusiasts and serious athletes often mocked the company's approach to fitness because it proudly proclaimed itself a "judgement-free zone" where people could exercise without feeling intimidated by serious athletes and muscular bodybuilders. Could Planet Fitness sustain its competitive advantage while aiming to grow so rapidly? Could it succeed long term in an industry where many competitors had failed?
Belmont Abbey College was on the verge of closing when a new president took office in the spring of 2004. Enrolment at the private liberal arts college had dropped to just over 500 students, and net revenues were insufficient to support ongoing operations. Belmont Abbey College was not alone in facing dire financial prospects, however. Higher education in general confronted an array of challenges due to dramatically escalating costs and a significant decline in the number and economic circumstances of prospective students. The president made efforts to strategically position the college in attempting to mitigate costs. In 2014, would his efforts over the last decade—including a bold and perhaps risky move to compete directly on the basis of price—pay off and secure future enrolment?
Belmont Abbey College was on the verge of closing when a new president took office in the spring of 2004. Enrolment at the private liberal arts college had dropped to just over 500 students, and net revenues were insufficient to support ongoing operations. Belmont Abbey College was not alone in facing dire financial prospects, however. Higher education in general confronted an array of challenges due to dramatically escalating costs and a significant decline in the number and economic circumstances of prospective students. The president made efforts to strategically position the college in attempting to mitigate costs. In 2014, would his efforts over the last decade-including a bold and perhaps risky move to compete directly on the basis of price-pay off and secure future enrolment?
Betaspring was a mentorship-driven startup accelerator program for technology and design entrepreneurs. Founded in Rhode Island in 2009, it was one of the highest-ranked and longest-operating accelerators in the United States and was notable for being headquartered outside Silicon Valley. However, debate had emerged about the value provided by accelerators, and in August 2014 Betaspring faced two crucial strategic questions. Had a bubble emerged in the accelerator industry? If so, should Betaspring change its business model in order to survive a potential industry shakeout?
Betaspring was a mentorship-driven startup accelerator program for technology and design entrepreneurs. Founded in Rhode Island in 2009, it was one of the highest-ranked and longest-operating accelerators in the United States and was notable for being headquartered outside Silicon Valley. However, debate had emerged about the value provided by accelerators, and in August 2014 Betaspring faced two crucial strategic questions. Had a bubble emerged in the accelerator industry? If so, should Betaspring change its business model in order to survive a potential industry shakeout?
Describes a senior management team's strategic decision-making process. The division president faces three options for redesigning the process to address several key concerns. The president has extensive quantitative and qualitative data about the process to guide him as he and the senior team attempt to make improvements.
Based on a variety of metrics, Trader Joe's ranked as one of the most successful grocers in the United States in 2013. Experts estimated that the company had the highest sales per square foot of any major grocery chain, even significantly higher than top performer Whole Foods. In 2013, Trader Joe's faced several threats as larger chains such as Wal-Mart and Tesco had begun to open small-format stores that mimicked the Trader Joe's approach. In addition some analysts had begun to question whether Trader's Joe's was losing its authenticity and "quirky cool" as the firm had continued to grow and expand across the country. What should Trader Joe's do to ensure continued growth?
On the night of April 20, 2010, a series of explosions rocked the Deepwater Horizon oil rig in the Gulf of Mexico. Gas in the Macondo well had surged upward unexpectedly, causing a mix of drilling mud and seawater to spew uncontrollably into the air much like a volcanic eruption. Eleven crew members died during the explosion. The nation mourned their loss, and people watched as BP struggled to contain the environmental damage. Millions of barrels of oil spilled into the Gulf of Mexico in the weeks that followed. The federal government relied on BP to manage the accident's aftermath, in part because government officials lacked the expertise required to stop the spill. Meanwhile, BP downplayed their responsibility for the failure. As the firm failed repeatedly to stop the spill, the public became angry. This industrial disaster became the largest offshore oil spill in U.S. history. Drawing on the Presidential Commission's investigation, as well as numerous journalistic accounts, the case provides a detailed description of the events leading up to this catastrophic accident. Readers examine the key decisions that BP and its partners made as they drilled this well. They discover the alternative choices that could have been made and learn about the disagreements that took place (as well as those that failed to surface). Moreover, the case provides an opportunity to examine how BP's history and organizational culture shaped the way those decisions were made. The case describes how Tony Hayward and his predecessor, John Browne, led the firm and shaped the culture during the past two decades. In addition, the case explains how the regulatory environment and political forces shaped decision-making in the oil industry. The case concludes by examining the aftermath of the accident, particularly the public relations miscues that BP experienced as it tried to manage the crisis.
On the night of April 20, 2010, a series of explosions rocked the Deepwater Horizon oil rig in the Gulf of Mexico. Gas in the Macondo well had surged upward unexpectedly, causing a mix of drilling mud and seawater to spew uncontrollably into the air, much like a volcanic eruption. Eleven crew members died during the explosion. The nation mourned their loss, and people watched as BP struggled to contain the environmental damage. Millions of barrels of oil spilled into the Gulf of Mexico in the weeks that followed. The federal government relied on BP to manage the accident’s aftermath, in part because government officials lacked the expertise required to stop the spill. Meanwhile, BP downplayed its responsibility for the failure. As the firm failed repeatedly to stop the spill, the public became angry. This industrial disaster became the largest offshore oil spill in U.S. history.<br><br>The case provides a detailed description of the events leading up to this catastrophe. Readers examine the key decisions that BP and its partners made as they drilled this well. They discover the alternative choices that could have been made and learn about the disagreements that took place (as well as those that failed to surface). Moreover, the case provides an opportunity to examine how BP’s history and organizational culture shaped the way those decisions were made. The case describes how Tony Hayward and his predecessor, John Browne, led the firm and shaped the culture during the past two decades. In addition, the case explains how the regulatory environment and political forces shaped decision-making in the oil industry. The case concludes by examining the aftermath of the accident, particularly BP’s public relations miscues as it tried to manage the crisis.
This case, a supplement to the "Federal Bureau of Investigation, 2001 (Abridged)" case (710-450) and the "Federal Bureau of Investigation, 2007" case (710-451), reviews the FBI's progress in its transformation effort from 2007 to 2009.
In the wake of the 9/11 terrorist attacks, Robert Mueller, the Director of the Federal Bureau of Investigation (FBI), sought to transform the storied Bureau. The FBI had long served as both the chief law enforcement agency and the main domestic intelligence wing of the U.S. government. In practice, though, law enforcement had overshadowed intelligence at the FBI. The terrorist attacks made it tragically clear that the United States required a much stronger domestic intelligence service, and Mueller believed that that service should reside within the FBI. Critics, however, called for the Bureau to narrow its scope, focus on law enforcement, and cede domestic intelligence to a new, specialized agency. Should the FBI retain both the law enforcement mission and the domestic intelligence mission? If so, how should it change itself to succeed in both missions? This case, a supplement to the "Federal Bureau of Investigation, 2001 (Abridged)" case (710-450), reviews the FBI's progress from 2001 to 2007.
If at first you don't succeed, give up, is the road less travelled for leaders who continue to spend money on an acquisition they made -even though the acquisition is clearly not working out. But why, as this author asks, don't we actually strive to create an organizational climate that makes admitting and learning from mistakes as valued as persistence and perseverance? Below, he describes four steps that can make it easy for leaders to cut their losses and save face.